Carolina Consulting Ltd Says No Use of 2012 London Olympics Name in Promotions Allowed

March 16, 2011 - PRLog -- The 2012 London Olympics will be one of the sporting industry’s most engaging events.  Advertising standards are very strict surrounding the games and fines of up to £20,000 can be enforced for breaking the rules.  Businesses surrounding many of London’s Olympic venues will be issued with notifications of how many promotional tools can be used leading up to the event as many do not understand the advertising laws.

Carolina Consulting Ltd has witnessed businesses incorporate ‘Olympic Games’ into many promotional campaigns to raise awareness of products and services completely unrelated to the Olympics.  ‘’This is where the Advertising Standard’s Authority will have their work cut out for them over the next 18months leading up to the 2012 London Olympics. Many people and companies will want to jump on the band-wagon and reap the profits of attaching such a powerful and exciting brand to their name’’ Says Sara King Cote of Carolina Consulting Ltd comments.  

The Advertising Standards Authority (ASA) are the UK’s regulator of advertising and promotions of all media and marketing activity by ensuring the UK’s advertising codes are followed.  The rules were established in the 2006 London Olympic Games and Paralympics Games Act, due to certain words used as promotional tools at the Sydney Olympics 2000. ‘‘It’s been suggested words such as games, medals, Olympic sport when used to promote a business will violate the 2006 Act’’ continues Sara King Cote of Carolina Consulting Ltd.

Businesses surrounding the Olympic Games venues in London will be allowed to keep their normal signage throughout the event but any business attempting to enlarge window displays or signs to encourage recognition of their business on TV or through the media that will be filming the event will face tough penalties.

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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.