Saudi Arabia Forecast to be Second Largest Homeland Security Market by 2018

March 14, 2011 - PRLog -- Saudi Arabia’s homeland security market is forecast to become the second largest in the world after the United States, expected to be worth a massive US$97 billion in the next 7 years. This equates to a massive US$12 billion spend per year, highlighting very real business opportunities in this rapidly evolving market.

As tensions increase in the security environment around the Middle East, authorities are now ramping up efforts to source the latest in countermeasures and security systems to meet their increased needs. Security fences, thermal scanners, monitoring and surveillance systems, biometric readers and specialised arms and hazard control equipment are in high demand as measures are sought to protect pipelines, oil and industrial installations, as well as air and sea ports. Saudi Arabia supplies the majority of the world’s crude oil and 50% of its GDP being contributed by the oil and gas sector, the security of this sector alone is a very real risk to the Kingdom.

The construction industry in Saudi Arabia, has also seen an increased awareness of the problems and enforcement of safety regulations, due to the number of major projects underway in Saudi Arabia, including the US$6 billion development of the Makkah-Madinah Railway, the expansion of King Abdulaziz International Airport and the development of Jeddah Islamic Seaport.  These projects have lead to a boom in demand for safety training and equipment, fire services, detection and alarm systems.

Responding to these market developments sees the launch of the first international trade exhibition to focus on fire, safety and protection in the Kingdom of Saudi Arabia, Protex Arabia 2011. Running between 21-24 March 2011 at the Jeddah Centre for Forums and Events, Protex Arabia has been initiated through the outstanding demand from both local and international market leaders such as Firex, NAFFCO, Harco, Bosch, SFFECO and Dupont, who have recognised the long-standing need for a platform of this sort in Saudi Arabia.  The event, run jointly by two market leading organisers The CWC Group and Al-Harithy Company for Exhibitions, focuses on the three areas that are the fastest growing sectors and crucial to the Kingdom;  commercial, IT and aviation security, homeland security & policing, fire and rescue and health and safety. Trade professionals can enter the exhibition for free by registering online, or alternatively on-site at the exhibition venue.

Saudi Arabia has vast opportunities for international companies looking to expand their business in the region and internationally. “To win business in Saudi Arabia, companies must be present and showcase products and services in the Kingdom, meet the people, the agents, representatives and the customers who will affect decisions” says The CWC Group’s Exhibitions Director, Rob Percival. “Protex Arabia gives all firms with a serious interest in the fire, safety and protection markets the opportunity to meet with the key decision makers in the Kingdom and discuss and gather first-hand information about state-of-the-art technologies and services, whilst also networking with the biggest international companies of the industry” he adds.

The event will be held at the state-of-the-art Jeddah Centre for Forums and Events; the Kingdom’s modern international exhibition centre tailor-made for big international trade shows located next to Jeddah’s main business centre and convenient for thousands of hotel rooms. The exhibition complex includes an interactive demonstration area, allowing special outdoor demonstrations and live displays. Protex Arabia will be the first opportunity in the Kingdom to view special demonstrations of the latest unmanned drone technology, thanks to leading Saudi systems integrator SecuTronic, as well as presentations from armoured Hummer manufactures, CCTV, the Police K9 unit and fire service. In addition to this, SFFECO will also be hosting an awards ceremony for exhibitors and be awarding special contributions to the industry.

Protex Arabia 2011, 21-24 March 2011, open 17:00 to 22:00 daily at the Jeddah Centre for Forums & Events, Saudi Arabia, www.protex-arabia.com. Free to enter for trade professionals only.

Notes to the Editor:
1.   Protex Arabia 2011 is the first international trade exhibition to focus on fire, safety and protection in the Kingdom of Saudi Arabia.
2.   Event dates: 21,22,23,24 March 2011. Location: Jeddah Centre for Forums & Events, Jeddah, Saudi Arabia.
3.   Protex Arabia 2011 is run by two market leading organisers in the Kingdom. Al-Harithy Company for Exhibitions and The CWC Group. Al-Harithy are the most established organiser in the Kingdom with more than 30 years’ expertise delivering quality trade shows, whilst their international partners, The CWC Group are the longest serving international organiser in the Kingdom delivering events in Saudi Arabia at the very highest level over the past 12 years.
4.   For more information contact Louisa Nightingale: LNightingale@thecwcgroup.com +44 20 7978 0018
5.   For more information about Protex Arabia visit the event website http://www.protex-arabia.com

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