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Non-Profit Gets Creative to Raise Funds
Kids Are Heroes merges technology and philanthropy via its Donor Walls. People purchase a "brick" on the wall which features their picture, some text and a link to their web site. KAH has seen great results in its first week of operation.
By: Gabe O'Neill
"This is a really fun way for donors to interact with a charity”, said Gabe. "We can promote the wall by inviting our more than 30,000 Twitter followers to it, (@KidsAreHeroes)
“So far people have put their businesses, their kids, even their pets up there. People are really having fun with it and so are we. We even came up with a ‘secret square’ idea where people and businesses can donate items of value that will be awarded to one lucky square owner when the wall is completely filled. We also came up with a Corporate Wall (see http://cwall.kidsareheroes.org ) with higher levels. This is a very easy way for companies to get some great exposure in social media for a pittance.”
Even though it's just a bit more than a week old, the KAH Donor Walls have attracted a lot of attention. Other non-profits have asked Gabe to build one for their sites. "What we decided to do is to work exclusively with our heroes and our non-profit partners" said Gabe. "Heroes from our site who have genuine non-profits can request a donor wall to be hosted on our site. We will build it for them and manage it, and share the profits equally. This is a win-win situation for everyone. One hero suggested they project the wall live at a benefit concert with people paying for squares in real-time with their smart phones. The possibilities are limitless."
Levar Fisher, founder of Fisher of Men, has been a Kids Are Heroes partner since 2010. Levar is an ex-NFL star turned youth motivational speaker. As executive director of his own non-profit, he seeks funds to be able to visit schools around the country that cannot afford to have a speaker. He reaches out to kids who have been bullied, have made a few bad decisions and gives them true hope for the future. These two forward-thinking non-profits have banded together because they provide complementary services to our youth. O'Neill built a "FREEZE Wall" to support Levar's FREEZE campaign, and the two non-profits will share the proceeds equally. (see http://freeze.kidsareheroes.org )
“Three years ago my then 9-year-old daughter asked me to build her a website. Little did we think then that three years later we would be competing with hundreds of thousands of non-profits to get money from the same people in a struggling economy. Our donor wall concept has shown quite a lot of promise so far. Although we won’t be able to rely on it as our sole source of income, the extra dollars really come in handy.”
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About Kids Are Heroes: A non-profit based in Frederick, Maryland that empowers, encourages and inspires children to become leaders through volunteerism and community involvement. We do this by showcasing and supporting children who are changing the world through their selfless acts of giving.
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