Powerful New Mobile Photo Marketing Tool Introduced By eshots
“Snapshot” Makes Event Marketing Portable With Industry-Leading Ease of Use
Craig Steensma, eshots president, said, “No longer do marketers need to wait for people to come to them; Snapshot frees our clients to move throughout and beyond their display space, participate in events where they don’t even have a display, or roam their sponsored events, engaging attendees wherever they are.”
Snapshot provides an unparalleled combination of operational simplicity and marketing sophistication. With just two small pieces of hardware that fit into a wearable tech pack, a user-friendly handheld digital camera and an Android-powered mobile device for inputting and uploading attendee contact information at the point of interaction, Snapshot gives event marketers the mobility they need to capture more leads. In addition to traditional marketing events, Snapshot is perfect for sporting events, guerrilla/street team marketing, concerts, festivals, and nightlife marketing.
Within minutes of having their picture taken, attendees receive an email with links to retrieve their photo and share it through email or social media, making it easy for the client’s brand message to spread. Up to three automated client email messages are also delivered, including a branded thank-you message containing product information and links, and, if necessary, a reminder note to retrieve the attendee’s photo, which is proven to drive retrieval rates by over 10 additional percentage points. Before consumers retrieve their photo, they are prompted to complete a short survey, generating measurable leads for the brand sponsor.
Snapshot, which was introduced at the IEG Sponsorship Conference taking place at the Sheraton Hotel & Towers in Chicago, is available for use with eshots’ Rapid Response personalized email follow-up system and best-in-class Event Intelligence analytics package.
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As the event marketing industry’s leading single-source provider of technology solutions, eshots helps today’s leading brands and their agencies use marketing events and sponsorships to engage, capture, and convert the best leads. With its unique “One Platform/One Partner” approach, eshots provides state-of-the-