Pure Power Gets a Place at the Table

March 11, 2011 - PRLog -- A bright red streetcar wends its way through downtown San Diego, and that's not the only sign of environmental efficiency in this California city of just over 1 million. At a March 9th Executive Roundtable Discussion at the San Diego Daily Transcript, leaders at all levels of municipal, tribal, defense organizations and private companies discussed their intense focus on keeping the environment in the forefront all of decisions. What they're finding is that these "green" decisions always yield financial, organizational and community results.

For Christopher Smith, of Pure Power Distribution (www.PurePowerD.com), the "Triple Bottom Line" is a foundation of the company, so these results are quite obvious. As a company that designs and builds Mobile Solar Power Systems, Pure Power sees the broader benefits of using solar power instead of fossil fuels every day.

A construction company that rents a portable diesel generator, for example, might might budget the rental rate as its cost. "The actual cost of a fossil fuel system is much higher. With solar, the contractor can eliminate fuel cost, fuel delivery, refueling time, engine tune-ups, even remediation costs when fuel is spilled. "That money can be used to preserve or create jobs, or make a project profitable" says Smith, "Solar generators can also produce valuable LEED points, and reduce the need for noise permits."

With the military, using renewables is quickly becoming a no-brainer. An Oct 4, 2010 article in the NY Times mentioned that 1 US soldier is killed for every 24 convoys delivering supplies in Iraq and Afghanistan, and that diesel fuel accounted for between 30% to 80% of the loads. By reducing the amount of fuel delivered, lives are saved. And, at that time (before fuel prices spiked 30%), it is estimated that it actually cost about $400 per gallon to deliver fuel to the front.

Using mobile solar instead of diesel has positive impacts on communities. "When a feature film goes on location, each big diesel generator is creating about a ton of carbon dioxide each day," Smith says, using figures from the EPA, "But that exhaust also contains 40 cancer causing compounds and soot particles to carry them - a very localized impact for families, neighborhoods, and schools."

What's the upside for a feature film to choose solar? "With diesel costing about $5.50 or more per gallon delivered to a film location - our biggest solar generator saves over $500 a day in fuel costs."

"Besides, our mobile solar generators are designed and built in California, developing new technology and jobs. Governor Schwarzenegger got it, Governor Brown gets it, and President Obama is profoundly aware of the local benefits of solar. It's clearly time to make changes in the way we do things."

"A decade ago, there were only a handful of people who thought in terms of the triple bottom line," says Smith, "but it's a powerful strategic business tool that can't be ignored. As I saw at the Executive Roundtable, all kinds of organizations are becoming very successful using 3BL thinking."

# # #

Pure Power Distribution provides Mobile Solar Power Systems for commercial markets including entertainment, construction, telecommunications, military and equipment rental. Pure Power Distribution is part of the Pure Power Group of Companies (PurePowerGrp.com). The Pure Power Group provides renewable energy equipment, sustainability consulting and fund building services to facilitate a cleaner and more sustainable future. For more information, please visit www.PurePowerD.com, or email Norris Lozano (Norris@PurePowerD.com), or Scott Chaplan, (Scott@PurePowerD.com).