New Entertainment Group Launches : The Force Agency

March 11, 2011 - PRLog -- VENUE BOOKING : DIGITAL BRANDING : GRAPHIC DESIGN : NONPROFIT


03.10.2011–    (LOS ANGELES, CA) – With operations in Los Angeles and New Orleans, The Force Agency is a triumvirate specializing in music, digital, and visual branding. This collective of experienced bookers, social media strategists, and international illustrators are working together towards one goal: to harness the power of music to shape our culture, and inspire social change. This is why The Force Agency invites you to “Connect with Force – Leave A Mark.”

Through strong relationships within their network of venue and digital partners, The Force team is able to operate in an open source manner. The Force believes in community not competition by imparting knowledge, and sharing resources freely with their partners while implementing customized, strategic business plans to elevate their brands.

TALENT BUYING & CONSULTING FOR LIVE MUSIC VENUES
The Force exclusively books twelve venues across the US. The team’s creative, yet pragmatic, approach to talent buying allows venue partners to operate at a higher efficiency rate with greater profit margins. Current venue partners include: The Viper Room (Los Angeles, CA), Tipitina’s (New Orleans, LA), Republic (New Orleans, LA), The Mint (Los Angeles, CA), Saint Rocke (Hermosa Beach, CA), The Shed Barbeque & Blues Joint (six locations throughout the South), Central Social Aid & Pleasure Club (Santa Monica, CA).

For more info: http://www.theforceagency.com/decks/venuedeck.html

DIGITAL BRAND DEVELOPMENT & DESIGN
The Force offers access to over a million music & lifestyle-centric patrons on/off-line. Strategic partnerships with brands looking to reach potential customers through sponsorship are offered a unique combination; brick & mortar marketing inside their venues across the US, as well as tapping into the extensive network of digital identities (12 venues and over 500 bands per month).

The Force Agency’s team of digital strategists and graphic designers consult both small businesses and international brands to uncover new avenues of monetization, and teach them how to be responsible and successful members of the online ecosystem. In addition to the aforementioned venues, other current and past peer-to-peer digital marketing clients include, but are not limited to: Sunset Strip Music Festival 2010, Ace Frehley (Rocket Science), Kill Hannah (Atlantic Records/Warner), Steel Train (Drive Thru Records), Nip/Tuck (FX), The Biggest Loser (Seasons 5 & 6), and Black Star Beer.

The Force’s visual branding division can handle any on/off-line assets. The team is headed by international illustrator Vance Kelly, who in addition to many of the venues stated, has produced work for Bonnaroo Music & Arts Festival, Vans, Hot Topic, The Sword, Outside Lands Festival, Vegoose Festival; Chrysalis Records, Century Media Records, The Joe Perry Project, Roadrunner Records, Weird Tales, The Art of Modern Rock, among many others.

For more info: http://www.theforceagency.com/decks/digitaldeck.html and http://www.theforceagency.com/decks/designdeck.html

NONPROFIT PARTNERSHIPS
The Force Agency’s passion for music drives more than the bottom line. The company’s Founder is deeply committed to expanding community impact across the nation, especially in Los Angeles and along the Gulf Coast. The Force Agency currently works with, or has worked with, Tipitina’s Foundation (tipitinasfoundation.org), Young Angels of America (youngangelsofamerica.org), and Silverlake Conservatory of Music (silverlakeconservatory.com) – organizations whose mission is to change the lives of at-risk kids who can benefit most from a creative outlet, such as music education. In 2010, in the spirit of Independence Day, The Force team made partnerships with independent venues nationwide to host a series of Gulf Coast Benefit Concerts on July 1, in which 100% of door revenue was donated to fishermen impacted by the Gulf Oil Spill disaster.

Other nonprofits partnerships of note: Live Earth, Smithsonian Folkway Recordings, USC Annenberg Center on Public Diplomacy, and USC Annenberg Radio News.

SXSW: FORCE LAUNCH PARTY!
Headed down to SXSW? Join us for two days of musical bliss as The Force Agency – in association with .MUSIC, Tijuana Gift Shop and Sideways Media – present TEXAS TORNADO on Thursday, March 17th at Rusty Spur and Friday, March 18th at Red Eyed Fly. The parties benefit Invisible Children, a movement seeking to end the conflict in Uganda and stop the abduction of children for use as child soldiers. Make sure to RSVP as space is limited. RSVP at http://www.theforceagency.com/sxsw/rsvp.html


For more information, visit theforceagency.com, or email info@theforceagency.com for interview requests with company officers.

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The Force Agency's mission is to use music as a catalyst for positive social change and enrichment of our everyday lives.