BoxOfficeBrands.com Launches Product Placement and Brand Integration Community

March 10, 2011 - PRLog -- The Box Office Brands team is pleased to announce the launch of BoxOfficeBrands.com, a web-based product placement and brand integration community connecting marketers seeking unique exposure for their brands with film, television, music, web, game and mobile app content producers seeking sponsorships.  

For marketers, the site makes requesting product placement and brand integration deals efficient, minimizing the cost and time typically involved in finding and managing such transactions.  For content producers, the site provides access to a wide range of funding sources which would otherwise be difficult to find.  

Unlike its competitors, which charge hundreds of dollars per month per user or thousands of dollars per project, BoxOfficeBrands.com is affordable for companies large and small.  Filmmakers, television producers, video game developers and other content producers join free.  Marketers choose between a low monthly fee of $19.99, with no long term commitment required, or an annual fee of $59.99.  

“Our goal is to build a robust platform accessible to as many companies, brands and marketers as possible.  We don’t want our prices to exclude small to medium-sized businesses.  Having a large number of brands and content producers in our community will increase the ability of each to find a transaction meeting their specific needs, making our site highly valuable to both marketers and content producers,” said founder Melissa Richards.  

BoxOfficeBrands’ strong technology platform allocates space to content producers to upload videos and other materials for marketers to view and assess; enables marketers to post an unlimited number of sponsorship requests for content producers to view and respond to; has a search engine enabling content producers to search, view and respond to projects matching their specific criteria; and includes private online notification and messaging tools allowing the parties to communicate, negotiate and collaborate privately online.  

Product Placement Industry

Advertising is trending away from traditional commercial spots to a more subtle, and more effective, promotion of products and services.  As it becomes common for consumers to thwart traditional advertisements via DVR recording, marketers increasingly benefit from integrating their brand directly into the content itself.  In addition to placements found in television programs and at the box office, product placement is now prevalent in a wide range of content, including web productions, video games, music videos and mobile applications.    

Product Placement Benefits

Product placement can be used to introduce a new product, capture leads and increase brand awareness and reputation.  When done effectively, an advertised product or service fits seamlessly into the context of the film, television show or other content, enhancing the storyline.  Integrating a product or service into pop-culture with product placement advertising can stimulate a dramatic increase in sales, as consumers develop a deeper connection to the brand than is typically the case with traditional advertising.  For example, according to Business Week Online, Red Stripe, a Jamaican beer that was placed in the movie The Firm, saw sales increase more than 50% in the U.S. market in the first month following the movie's release—a phenomenal return on investment.  Similarly, when Tom Cruise wore Ray-Ban sunglasses in "Risky Business," sales of the sunglasses immediately jumped by over 50 percent.

For content producers, product placement offers a unique source of funding and adds realism and credibility to their content that something like a carton marked generically with “milk” or a candy bar marked “chocolate” cannot.  Imagine a male college student as the main character in a television show.  From the brand of clothing he wears, to the kind of car he drives, to the magazines he reads, to the beer he drinks, to the websites he visits, to the music he listens to, to the cell phone service he uses, each presents a potential product placement deal providing both funding for the show and depth and realism to the character.  

In order to capitalize on the explosive growth in the product placement industry and the benefits it provides, both marketers and content producers need an efficient means of communicating and finding such opportunities.  BoxOfficeBrand’s mission is to enable marketers and content producers to find such opportunities efficiently and effectively in one location online.  

For more information or to join the community, visit http://www.boxofficebrands.com


www.boxofficebrands.com

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Box Office Brands is an affordable online portal that connects marketers with content producers to facilitate brand integration and product placement deals.