Trueventus - Chief Marketing Officers: 5 Senses

March 9, 2011 - PRLog -- Today, as most companies have begun to see the need to incorporate marketing into corporate business strategies, the primary roles of Chief Marketing Officers (CMOs) would no longer be confined to the traditional marketing functions and sales driven responsibilities. One of the biggest disparities between great CMOs and good CMOs is their ability to define, deliver, and lead the growth agenda for the company. In fact, they are the strategic connection between the customers and the boardroom, one that constantly communicates the latest customer preferences and market needs to the corporate decision markers (CEOs and other top level executives). However, facing the threat of increasingly empowered consumers with greater variability of product/service options, merely by providing quality product/service would not be sufficient, either to satisfy them or to win their loyalty.
In this context, sensory marketing has proven its potentials in mitigating the missing gap between traditional marketing tactics with customers’ real expectation. Each and all five senses could serve as effective tools for marketers in measuring and justifying the emotional consumer decision-making, and at the same time creating conducive purchase ambiance for customers to buy their product. CMO: 5 Senses, the conference, serves as an interactive platform for leading global CMOs and top marketing executives to address their current issues and main priorities for the year, exchange constructive thoughts and strategic ideas to effectively mitigate their problems, at the meantime unleashing the boundless potentials of them applying sensory marketing into their current marketing strategies.

Key issues addressed include: An overview on how each sense in sensory marketing could work in strengthening brand and build strong customers relationship, practical industrial examples of applying five senses marketing into different products/services, innovative branding strategies, empowered customer engagement ideas, traditional vs. modern advertising agents, measuring the KPIs of marketing performance, and optimisation of social media marketing and search engines. This conference is designed to gather multiple streams of expert points, ranging from the global CEOs and CMOs, VPs for marketing/marketing directors, brand strategists and futurists, social media and advertising experts, sensory marketing practitioners and researchers. During this two day conference, attendees will be benefiting from real-world case studies and inspiring successful stories from global CMOs and top notch marketing leaders.

For more information, please visit http://www.trueventusnews.com/2011/03/marketing/trueventu...

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