As I was conducting interviews about the iPad 2

March 9, 2011 - PRLog -- one of the typical comments I didn’t pick up until later was that the second-gen launch lacked the frenzied excitement surrounding the unveiling of Apple’s original iPad tablet.

In my head, I was having trouble reconciling this observation because I’d drawn a line of things Apple needed to do to maintain its dominance in the tablet space.

With one small exception of 4G, Apple has jumped over and over that line with ease. 

What I’d forgotten, however, was the impression of a “magical" tablet, which I don’t think was successfully conveyed this time around.

Rotten Apples: Is the tablet (iPad) bubble bursting?Really, I wonder if Steve Jobs did more damage than good on stage this year. Let me explain.


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Apple’s Sustaining Advantage


What Steve Jobs and Apple have historically had as an advantage at events - from the first Mac to the last iPad - is that the product itself is the star.  


Steve is more of a Master of Ceremonies presenting the product. As such, the ovations aren’t for Steve, they are for whatever he is presenting. 



However this time - because Steve‘s appearance was a surprise and there are so many concerns surrounding him - he was the star, rather than the iPad.   



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As a result, while the launch was far from boring, it didn’t focus people solidly on the product. Instead, folks almost immediately started to take apart the presentation or look under the covers. 


The first piece was on Fortune and dissected the iPad 2 presentation - alleging that Steve Jobs lied or intentionally provided misleading information about the iPad and its market.

Similarly, CNN took the product apart in a piece focused primarily on analleged Steve Jobs iPad 2 cover up.

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