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Plastic Surgery Practice Taps Groupon & Other Social Media
Innovative Forms of Marketing Finds New Audience For Cosmetic Procedures
“You better be able to accommodate the volume of patients who respond and your work must be nothing short of exceptional. If not, you can expect to hear about it on blogs, forums and directories such as Yelp and RateMD,” said Niccole, who said respondents received vouchers that must be redeemed within 6 months. “You also must understand the restrictions imposed by the American Medical Association and American Society of Plastic Surgeons. In essence, these authoritative bodies limit promos to topical/cosmetic procedures, nothing involving surgery.”
Niccole said that the practice also takes advantage of Facebook and Twitter.
“We recently announced the winners of our Valentine’s promotion via Facebook,” he continued, adding that “Real Housewives of OC” star Alexis Bellino made the proclamation on YouTube. “Also, we run specials on Twitter in real time. If a patient misses an appointment thus creating an opening in the schedule, we simply Tweet a special promotion for that time.”
For more information visit www.cosmeticare.com.