News By Tag
* Ncaa Tournament
* March Madness
* Bracket Pools
* College Students
* Brown University
* More Tags...
News By Location
Follow on Google News
Brown University Students Team Up With Professional Athletes To Fight Childhood Obesity
Students Create NCAA Tournament Fundraiser to Raise Money for Charity. Three Brown University students teamed up with ‘nPLAY Foundation to fight childhood obesity by creating a NCAA Bracket Competition with 100% proceeds going to the charity.
‘nPLAY, an anti-childhood obesity non-profit, is a coalition of 35 athletes from 15 sports and is led by Chairwoman Jennie Finch. Other athletes involved are Grant Hill, Paul Pierce, Evander Holyfield, Summer Sanders, Kenny Anderson, Marie Ferdinand-Harris and Shannon Miller. The organization’
‘nPLAY Chairwoman Jennie Finch says, “This is a really great day, not only for ‘nPLAY but for the fight against childhood obesity. Allison, Jeff and Lex are phenomenal role models for both their generation as well as for adults. They not only recognize the problem but are aggressively acting to raise money to help fight it. We are extremely honored to be working with them.”
The idea for March to Health spawned from a similar project Lex ran while in high school. When Lex and Jeff decided they wanted to expand this idea to a nationwide campaign, Jeff asked Allison, the President of Brown Sports Business, for advice and help. Allison, the marketing consultant for Marie Ferdinand-Harris, had previously connected her with ‘nPLAY and decided to bring the non-profit in on the project. States Rofes, “Working with college students and professional athletes across the country who are passionate about this issue is truly exciting. Both college students and athletes are often painted as apathetic with regard to charity. Jeff, Allison and I firmly believe that there is a strong desire among both groups to make a positive impact on society. By teaming up with ‘nPLAY, we are able to be part of the solution in fighting children’s obesity."
Contact: Eric Cohen: email@example.com or 646-342-8668
# # #
‘nPLAY is a peer-to-peer movement in which one athlete asks another to help, building membership and momentum. The organization’