iLoop Mobile Broadens Multi-Media Messaging Service (MMS) Support for Brands and Marketers

March 9, 2011 - PRLog -- San Jose, CA—March 7, 2011—Leading mobile marketing provider iLoop Mobile has expanded deployment of MMS (MM7) messaging for rich media mobile content delivery including images, video, graphics, audio and other multi-media content, accessing three of the largest U.S. carriers.

“We are excited about this important mobile marketing channel because iLoop Mobile is committed to providing innovative and compelling ways to reach consumers and audiences,” shares Melissa Chyba, vice president services at iLoop Mobile. “iLoop Mobile now makes MMS available on the Verizon, AT&T, Sprint and AllTel carrier networks, with support for T-Mobile coming soon.”

MMS has been available to mobile users in the past, but was primarily restricted to person-to-person communication. According to ComScore Mobilens (Dec 2011), almost 40% of U.S. mobile phone subscribers are now actively using MMS capabilities to send pictures on their phone.

With iLoop Mobile’s MMS capabilities, marketers now have access to an additional mobile channel that offers mass adoption. While SMS still has larger adoption overall and serves as a core component to any mobile marketing program, it's a channel that is becoming increasingly competitive as more and more brands deploy SMS marketing initiatives. MMS offers brands a way to stand out from their competition and go beyond the limitations of standard text messaging by incorporating multi-media content such as video clips, graphics, coupons/barcodes, images, audio and other rich media using the standard SMS channel and standard short codes into their communications. With MMS, marketers and publishers can also increase SMS capabilities past the 160 character limit for standard text messages.

“Many iLoop Mobile customers are creating mobile MMS campaigns,” says Steven Gray, COO at iLoop Mobile. “We bring them expertise and solutions to ensure best experience for their customers across the wide array of wireless devices. If a handset is MMS enabled, we provide best consumer experience whether it’s the newest smart phone or a legacy feature phone.”

Using the iLoop Mobile Platform, the opportunities using MMS are endless. For example, a health care or pharmaceutical company can use MMS to send how-to-videos to outpatients to assist them at home or on the move with a medical device—how to use an asthma inhaler for example—directly on their mobile phone. For the automobile industry, auto dealerships can offer videos via MMS (including location aware messages using geo-fences) of their newly released car models that point the viewer to the nearest dealership for a test drive.

iLoop Mobile broadens the opportunities for marketers to easily deploy MMS marketing for a wide range of richer mobile experiences, leveraging the channel to add rich media to the consumer experience. MMS also opens up a world of content publishing opportunities, allowing mobile users to easily access the most compelling content from the world's leading content providers. For mobile users with the latest smart phone handsets, the advanced multimedia platforms available offer mobile-centric end user experiences that are only limited by the marketer’s creativity. MMS crosses all boundaries and with iLoop Mobile’s solutions is a major addition to a marketer’s toolset in engaging today’s consumer.

# # #

About iLoop Mobile

As the leading mobile marketing service organization, iLoop Mobile offers brands and agencies access to the world’s best mobile platform and the industry expertise to go with it. Our core values are an unwavering commitment to our customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging initiatives, Point of Sale integration, smart mobile couponing, location based services and targeting, mobile internet sites, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic professional services when needed.

For more information visit our sites:
Corporate site www.iloopmobile.com
Mobile site: http://m.iloopmobile.com
Create your own free SMS business card: www.txtcard.net