Heys USA Introduces Touch Scale

March 9, 2011 - PRLog -- Weston, FL 2011 – Heys USA Group announced the release of Touch Scale, a patent-pending, ergonomically-designed, easy-to-use scale that will help travelers avoid excess baggage fees.  The newest travel accessory from the leaders in lightweight, hard side luggage manufacturing comes to market after the scientific development process that tapped into all the latest technology.  “It all began with medical consultants advising us on proper lifting techniques when weighing luggage,” noted Harry Sheikh, Heys USA Group President/CEO.  “Our expert design team took that information and translated it into the intelligent design of a tiny luggage scale that incorporates the latest touch screen technology into a product that fits conveniently into the palm of your hand… AND saves you money!”

“When consumers use this scale,” Sheikh added, “along with proper lifting techniques, they will save money on excess baggage fees and experience less back strain when weighing their luggage.  The elegant low profile form of Touch Scale is ergonomically-designed to fit comfortably in one hand, or be held with both hands to weigh heavier bags,” Sheikh continued.  “This is a ‘must-have’ tool for every airline traveler.”
The Touch Scale also features fast weight auto-lock that changes the readout color from blue to red when weight of the bag has been determined.  The rubber-coated hook protects luggage or any other items being weighed.  The Touch Scale has a simple LB/KG conversion for use all around the globe.  There is also a 60-second auto shut-off to save battery life.

About Heys USA
Heys USA Group is a global travel goods manufacturing company whose vision is fashion, innovation and excitement through high-quality products at affordable prices. Heys USA is one of the strongest consumer branded, travel goods franchises in the world, with a global brand portfolio that includes Heys, Travel Concepts, Crown Edition, Intus, Britto by Heys, Disney, Fazzino by Heys, and Raku. Its products are sold in over 28 countries across six continents.  Heys USA’s Crown XX carry-on was named "Best Bag for Traveling Light" by INC. Magazine in 2010, a Consumers Digest Best Buy in 2010, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine – ‘the O list’ as a favorite of Oprah and her team. Heys USA’s BioCase was named by Popular Science Magazine as a Must-Have product in June 2009. Southwest Airlines’ SPIRIT MAGAZINE called Heys’ Xcase “The bag to get you there in style.”  The 20” Xcase was recently chosen as the official bag of the Annual Emmy Awards and the Dr. Phil Holiday Special, and Heys sponsored the 2011 Critic’s Choice Awards Official After-party. Headquartered in Weston, FL, Heys USA Group also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit www.heysusa.com.

Contact: Heys USA Media Relations
Marcy Schackne - Chief Marketing Officer  
Direct Line: 954.843.9844 I Direct Fax Line: 954.843.9644
   
World Headquarters: 3200 Meridian Parkway - Suite 101 - Weston, FL 33331  |  P: 954.843.9800 |  F: 954.843.9801
New York Office:  320 Fifth Avenue - Suite 402- New York, NY 10001  |  P: 212.239.4142 |  F: 212.239.4233
China Office: Shanghai Mart Tower, 2299 Yan’an Road West, #2101 - Shanghai, 200336, China
Hong Kong Office: 10A Seapower Ind. Centre, 177 Hoi Bun Road, Kwun Tong - Kowloon, Hong Kong