Heys USA Keeps Traveling Trendy and Innovative with New, Patent-Pending Technology

March 9, 2011 - PRLog -- Weston, FL – Heys USA, Inc., creator of The World’s Lightest Carry-On Luggage, brings innovation to a new level with solutions-based travel solutions, with the introduction of INTUS — a collection of cutting edge business cases and carry-ons that combine Heys USA’s signature lightweight durability with the added security of a biometric locking system, new integrated luggage weighing devices, and even a hand-held talking luggage scale.  Using patent-pending technology and advanced ergonomic designs, INTUS is the perfect brand of travel goods for the leisure traveler or businessperson on the go. Whether it’s a touch-screen handle scales or a swipe of your finger to gain access to your locked bag, INTUS is certain to ease every travel experience.

“With airlines penalizing travelers with excess baggage fees, we wanted to make sure consumers could cut costs before even getting to the airport,” says Harry Sheikh, President/CEO of Heys USA, Inc.  “We believe this new, patent-pending technology will bring INTUS to the forefront of the travel goods industry—giving consumers money saving solutions to their travels and protecting their belongings along the way … all the while providing collections of travel goods that meet their sense of style and fashion.”

Bringing “security at your fingertips,” INTUS was designed with technology in mind—introducing two patent-pending innovations to the industry with Sirius, a touch-screen handle scale, and Orion, a biometric locking business case and carry-on collection guaranteed to keep your belongings secured.   Keeping in line with Heys USA standards, all pieces of INTUS collection are lightweight, extremely durable, flexible and absorb impact. Cushioned handle grips and smooth gliding wheel systems are just two of the features that complement the technology to give you smooth and effortless movement for your everyday travels.  With the push of a button, the handle scale—available on select cases—easily converts from pounds to kilograms, helping you avoid excess baggage fees as you travel domestically or abroad.

About Heys USA
Heys USA Group is a global travel goods manufacturing company whose vision is fashion, innovation and excitement through high-quality products at affordable prices. Heys USA is one of the strongest consumer branded, travel goods franchises in the world, with a global brand portfolio that includes Heys, Travel Concepts, Crown Edition, Intus, Britto by Heys, Disney, Fazzino by Heys, and Raku. Its products are sold in over 28 countries across six continents.  Heys USA’s Crown XX carry-on was named "Best Bag for Traveling Light" by INC. Magazine in 2010, a Consumers Digest Best Buy in 2010, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine – ‘the O list’ as a favorite of Oprah and her team. Heys USA’s BioCase was named by Popular Science Magazine as a Must-Have product in June 2009. Southwest Airlines’ SPIRIT MAGAZINE called Heys’ Xcase “The bag to get you there in style.”  The 20” Xcase was recently chosen as the official bag of the Annual Emmy Awards and the Dr. Phil Holiday Special, and Heys sponsored the 2011 Critic’s Choice Awards Official After-party. Headquartered in Weston, FL, Heys USA Group also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit www.heysusa.com.

Contact: Heys USA Media Relations
Marcy Schackne - Chief Marketing Officer  
Direct Line: 954.843.9844 I Direct Fax Line: 954.843.9644
   
World Headquarters: 3200 Meridian Parkway - Suite 101 - Weston, FL 33331  |  P: 954.843.9800 |  F: 954.843.9801
New York Office:  320 Fifth Avenue - Suite 402- New York, NY 10001  |  P: 212.239.4142 |  F: 212.239.4233
China Office: Shanghai Mart Tower, 2299 Yan’an Road West, #2101 - Shanghai, 200336, China
Hong Kong Office: 10A Seapower Ind. Centre, 177 Hoi Bun Road, Kwun Tong - Kowloon, Hong Kong