salestar™ connect E-Marketing opportunities revealed

March 8, 2011 - PRLog -- Few industries in the world can compete with the telecom industry for sheer volume competition – with each connection to be vied for and the convergence of communication mediums – enhancing a company’s exposure to potential clients and communicating enhanced offerings to existing clients is key. The salestar™ connect integrated e-marketing module allows incredible opportunities for identifying potential customers and extending new marketing offers to existing customers.
Combined with the integrated CRM system that ensures 100% accuracy of data across all entry levels, the salestar™ connect marketing module lets marketing teams design and send out SMS, e-mailer and other mediums of campaigns to customers that can be identified through a simple segment identification process – allowing for the correct campaign to reach the right segment of customers.

The salestar™ connect software also allows for follow through and recording of customer responses and success of the campaign based on responses received – allowing future campaigns to be based on the lessons learned in previous campaigns – ensuring ongoing learning and complete visibility.

With the unique ability salestar™ connect offers companies to tailor campaigns based on a targeted segment of an existing database, telecom companies can educate customers on new converged communication offerings, new packages, special offers and benefits – ensuring that existing and potential customers know of offers and opportunities beyond just their mobile handsets – ranging through smart phone usage, VOIP offerings, palmtop computers, SIM enabled laptops and more.