Hire a Market Research Firm

March 8, 2011 - PRLog -- Wert-Berater, Inc. is a provider of full scale market, valuation, and feasibility studies for a variety of industries. Please visit our website at www.wert-berater.com or call 888.661.4449 for more information.

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There are advantages and disadvantages of hiring a marketing research firm rather than conducting the market research yourself. An obvious disadvantage is that it costs more; however these firms usually have the experience, knowledge and expertise to gather information that is more detailed and accurate.

Before hiring a marketing research firm there are some things you should know. There are three types of marketing research firms. They are categorized by the type of services they offer. While some marketing research firms concentrate on just one segment of market research such as surveys, others will offer full market research.

Types of Market Research Firms

Market research firms can be categorized by the following:

• Limited Service Research Supplier- A market research firm that specializes in one aspect of market research such as questionnaires or surveys. Limited service firms may also help in developing advertising strategies based on the data they collected.

• Syndicated Services- A market research firm that provides all clients with a standardized set of information. They provide standardized data that can be use by a wide variety of businesses. This type of firm can also be considered a Limited Service firm.

• Full Service Service Supplier- A market research firm that completes the entire market research project for the client. They offer client both quantitative and qualitative market research. Services they offer may include: telephone interviews, surveys, focus groups and more.

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Wert-Berater, Inc. is a leading provider of feasibility and technical assistance for a variety of industries. Please view our website at http://www.wert-berater-us.com