Nokia its platform is 'burning' - and not in a good way

March 8, 2011 - PRLog -- A leaked memo by Nokia's new chief executive, Stephen Elop, warns that the company's future hangs in the balance. It mentions an announcement expected on Friday 11th February, that will outline the company's smartphone strategy for the near future, in a bid to regain market share and consumer loyalty - both of which are ebbing away in the face of competition from Apple and Android-based phones.

The memo, which can be read in full on the Guardian newspaper's website here, outlines the main issue - Nokia's platform.

Since the launch of Apple's iPhone but more importantly the uptake of Android, Nokia has been struggling to develop a phone that would appeal in the same way.
It hoped that MeeGo would be the solution, but admits that it has failed to deliver, with only one smartphone available running the open source OS, which was inspired by Nokia's Maemo platform and is now jointly managed by Nokia and Intel.

With most of its efforts still behind Symbian, however, Elop admits that, as a platform, it has failed to capture the same level of excitement around Apple's iOS or Android. Whether that will be possible once MeeGo matures remains to be seen, but the company's immediate future seems to be the main issue.

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The announcement on Friday may indicate that Nokia will be dropping Symbian all together in favour of MeeGo, or more controversially that it is putting some development effort behind an Android based family of phones. Either way, the analysts will be eagerly waiting for a sign that Nokia has a future in the smartphone business.

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