Luxury Lifestyle Event Series: The Louis XIII Experience

At the peak of the high season in Miami Beach, luxury brands look for opportunities to reach out to their consumers and private events seem to be the perfect outlet to mingle with them.
March 7, 2011 - PRLog -- On February, Wednesday 23 and Thursday 24, 2010 Louis XIII cognac (by Remy Martin) hosted a series of 2 private tasting events, in partnership with Nisi Yachts, Sojo Design and The Webster. Each event was an intimate affair for no more than 60 VIP guests, including residents of luxury condominiums and homes in South Beach, socialites and philanthropists.

“The idea is to invite a very targeted and exclusive guest list to partake of a social event without having to commit to donations or being exposed to aggressive marketing or sales; these events are a subtle “match-making” of luxury brands with their consumers” says Marcelo Rivero, principal of Star Services Events & Public Relations.

Guests enjoyed exquisite hors d’oeuvres and champagne at both events, but the highlight of the evening was a private tasting of Louis XIII, a cognac manufactured using grapes from the Grande Champagne territory of Cognac, France. It is blended from 1200 eaux-de-vie, some more than a century in age, then it is aged in tiercons, oak barrels that are several hundred years old, in its own cellar. The average price range is between $1,800 to $2,500 per bottle. Steele Cooper, brand ambassador for Louis XIII, guided guests through the history of this exclusive cognac/champagne while engaging them in a group tasting that ended in a toast to celebrate life and luxury.

The events were co-hosted by Sofia Joelsson, principal of Sojo Design, a boutique high end interior design firm. Sofia’s penthouse terrace at Capri South Beach overlooks the Biscayne Bay, with a sophisticated design and event friendly layout; it was the perfect private setting to entertain guests while making them feel at home.

Nisi Yachts presented the international debut of Nisi 2400, the latest addition to their collection of luxury yachts, and The Webster showcased some of the latest high end fashion and jewelry brands. Among the gifts that guests took home there were complimentary art appraisals from One Sotheby’s and treatments by the Miami Institute for Age Management and Intervention.

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