Performance Transformation Founder Publishes New Book - "The Transformational Entrepreneur"

Terry Murray, the Founder and Managing Partner of Performance Transformation, LLC, releases new title designed to help entrepreneurs and start-up businesses accelerate growth, profits, and sustainability in a mindful, conscious manner.
March 7, 2011 - PRLog -- Performance Transformation, LLC (Venice, FL) announced today the release of its founding partner's latest book, "The Transformational Entrepreneur - Engaging The Mind, Heart, & Spirit For Breakthrough Business Success".  The book provides a step-by-step, pragmatic approach for creating breakthrough, sustainable business success. The methods shared reflect the strategic planning, leadership, and creative culture methods developed over twenty-five years of real-world, executive experience in both corporate and start-up environments.

"Having spent fifteen years in Corporate America and an additional ten years in the Investor-Driven Startup world I've had the privilege to experience many critical lessons for success," comments Terry Murray, the author of the book.  "Working with entrepreneurs is exhilarating and I wanted to document the lessons I've learned along the way.  Hopefully this book can help them save money, time, and avoid a lot of frustration."

Going beyond proven business processes, The Transformational Entrepreneur explores how the entire human continuum; the mind, heart, and spirit help drive growth, profits, and sustainability. Reflecting back on a career that created more than $1 billion in market valuation growth, Terry draws evidence-based correlations between traditional business methods and how the human spirit is a consistent, contributing factor in successful endeavors. The book goes on to explore the symbiotic relationship between leadership, strategy, and culture and how the accretive nature of these elements can be leveraged in a mindful way to deliver breakthrough performance.

"As I continued to grow professionally I began to see how our human nature effects business performance and how leadership, strategy, and culture intertwine," adds Mr. Murray.  "Many of our clients are seeking fulfillment, purposefulness, and a sense of being of service through their entrepreneurial endeavors.  This book provides an evidence-based approach for achieving their vision."

The Small Business Administration reports there are more than twelve million nascent entrepreneurs working towards starting a new business at any given time.  In addition, a recent survey identified more than fourteen million Baby Boomers plan to start a small business in retirement.  The SBA adds that the typical nascent entrepreneur will invest more than 1,471 hours (the equivalent of nine weeks of full time work) and more than $10,734 during the exploratory phase of launching a new business.

"The Great Recession displaced a lot of highly talented people and the hiring trends that are emerging do not show a lot of promise for many seasoned professionals to find their way back into Corporate America," says Terry.  "The book details a process that greatly accelerates the launch process, saving weeks of labor and thousands of dollars in early expenses.  It is built upon the foundation I've used for more than fifteen years.  Simply put, it works, and I've seen it work in a wide variety of businesses."

Research from the fields of Applied Behavioral Economics and performance psychology combined with recent research conducted by several global consulting firms all point to the critical nature of the human factor in business in the twenty-first century.  People are the source of intellectual property, the ideas that drive the commercial process.  In today's complex, highly connected world, human creativity is the driving factor in creating value in a business.

Terry adds, "It turns out how people feel about a business is as important, if not more important, than what they think about a business.  This is true for associates, prospects, stakeholders, and customers.  Companies that embrace these lessons experience breakthrough success, enjoying a reported 240% increase in financial performance.  The book walks the reader through a process that reflects these lessons."    

The book is available in print and Kindle edition at Amazon (  

Terry has also launched a companion blog site for the book at

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Performance Transformation, LLC is a professional coaching and strategic development company dedicated to delivering breakthrough results in a mindful, safe, and respectful manner.
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