Sportswear Inc. Outfits Members in Customized Apparel

Sportswear Inc. launches a new partnership with offering customized apparel for service members, military families, and veterans.
By: Dena Becker
March 7, 2011 - PRLog -- March 7, 2011 – Military Base Shop, a division of Sportswear Inc., an e-commerce solutions provider to consumer brands, retailers, and media properties launched a new partnership with offering customized apparel for service members, military families, and veterans. The new partnership gives members the largest online assortment of customized t-shirts, hoodies, sleepwear, and more for every U.S. military branch and base around the globe.

“Partnering with is a great opportunity to further grow our military channel,” says Dave, Santiago, Executive Vice President – Business Development and Sales at Sportswear Inc. “We’ve worked closely with the U.S. Army, Air Force, Marine Corps, and Coast Guard to develop exclusive designs for this market.” The company has incorporated the exclusive designs into the shopping process enabling customers to customize 1,200 products for each branch and then personalize each item with their base, unit, or squadron. The customized products can be accessed via the shopping pages.

Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, and military bases. Users can shop from over 1,200 items, all individually customized and fulfilled in five business days.

About is the nation’s largest military and veteran online news and membership organization serving active duty personnel, reservists, guard members, retirees, veterans, family members, defense workers and those considering military careers. enables Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. is a business unit of Monster Worldwide Inc. More information is available at

About Sportswear Inc.
Sportswear Inc. provides innovative e-commerce solutions to consumer brands, retailers and media properties using a vertically integrated technology platform. They enable partners to create customized online marketplaces that directly target consumers with relevant, personalized products. Combining targeted merchandising, dynamic imaging, state of the art fulfillment and on-demand manufacturing, Sportswear Inc. helps brands successfully break through new markets and build additional revenue streams. Sportswear Inc. is privately funded and located in Seattle, WA.

For more information, visit
Media Contact:
Dena Becker
206.876.2800 x124

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Prep Sportswear is the leader in print-on-demand customized apparel and merchandise for schools, teams, colleges, military and more. All products are individually customized and fulfilled in five business days.
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Tags:Military, Apparel, E-commerce, Retail, Website, Internet, Online, Clothing, Sportswear
Industry:Internet, Retail, Defense
Location:Seattle - Washington - United States
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