Over 70 cr people to be short of hearing by 2015: Global study

March 5, 2011 - PRLog -- Compared to the situation even a few years ago, when only about three to four per cent of the global population was suffering from different kinds of hearing impairment, now due to steep increase of noise pollution in the form of defeaning sound at various fora, the number had now gone upto over ten per cent, the study said.

"In absence of any suitable measure to check the sound pollution level, the number would go up manifold creating the possibility of a global crisis of huge magnitude during the next few years," the study, sponsored by the Phonak Group of Switzerland, the world's leading supplier of wireless hearing technology, claimed.

Speaking more about the study during the launch of a series of new high performance hearing aides, having top quality computer chips with fastest propcessing power, huge capacity and largest memory, Phonak India Managing Director Sanjay Bagati here today said compared to the rest of the world, the percentage of hearing impaired people in India was more than 13 and the number was still growing.

Referring to the development of high quality hearing aides by the Phonak Group's Geneva-based Research and Development(R&D) Centre at a cost between Rs 60,000 and Rs 2.05 Lakh per unit, Mr Bagati claimed that the new devices would go a long way towards a permanent solution to the problem.

"On the backdrop of such a phenomenol increase in the number of such people in India, we are expecting about 40 per cent year on year growth on sales of hearing devices to take our business turnover to Rs 26.5 crore this year (2010-11)," Mr Bagati said and hoped to cross the Rs 34.5 crore mark by March 2012 maintaining similar growth.

Expalaining the reasons for such a dramatic increase in sales of hearing aides in India, Mr Bagati, quoting from the global survey, said compared to about 38 per cent penetration of such devices in countries like Denmark, Switzerland, the Netherland, Japan, Germany and the USA, it was only about 1.4 per cent in India.

However, following the availability of new and more efficient hearing devices in India now, the penetration would be much deeper and more intense in the coming years, the Phonak India MD claimed.

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Center for Hearing Aids is the leader in the field of custom hearing aids, complete ear check up for proper audio perception, hearing aid accessories, all types of hearing aids services and fittings.
Visit us at : http://www.hearingaidsdelhi.com