RankBusters Now Offering Search Engine Optimization (SEO) Services to Small Businesses in Cincinnati

March 4, 2011 - PRLog -- How a company ranks when a potential customer searches for a specific type of business on Google is an extremely important factor which leads either to increased website traffic and more revenue for that company, or to dismal failure, depending on the resulting search engine ranking position (SERP).

This point alone can spell success or collapse for businesses that depend upon the Internet as a significant source of customers. If a company’s website listing shows up on the first page of a Google search, chances are very good that they will pick up additional online traffic and customers due to the increased statistical probability that customers will click on their listing.

A Cincinnati-based Internet marketing consulting company called “RankBusters” is capitalizing on that fact by helping small businesses arrange and organize their websites and Internet marketing to attract the favorable attention of search engines such as Google, Yahoo and Bing. This process, often referred to as Search Engine Optimization, or SEO, has become extremely useful and often vital for small businesses attempting to draw and capture online customers.

“Without SEO, a company’s website can be virtually invisible to the public,” explained Steve Clark, senior Internet strategist for RankBusters. “Statistics show that 90% of all people do not go beyond the first page of the search results on Google, so if a company’s website is ranked in a position putting it on page two or beyond, it’s as if it isn’t there at all.”

Clark continued, “Let’s say that you’re looking for a dentist, and so you enter a search phrase into Google saying something like ‘Cincinnati dentist.’  When the search results are displayed, Google has a series of complex, ever-changing formulas (called algorithms) that rank these results by relevance, popularity, timeliness, usefulness, geographic proximity and about 200 other factors. This algorithm is so precise, intelligent and accurate that most people are able to find a suitable match almost immediately on the first page.”

“What we do at RankBusters is implement an ongoing process of structuring, arranging and configuring our clients’ websites to score high on these ranking results, which increases the chances that they’ll be able to draw additional web traffic and sales,” Clark clarified. “It’s similar to putting a billboard next to a busy interstate highway rather than on a quiet, residential street – you’ll get much more attention.”

In addition to boosting their client’s search engine rankings, in order to expand and enhance the online presence of their clients, RankBusters also offers website creation, modification and upgrading, as well as directory submission, press release and feature article writing.

For more information on this subject, or if you’d like to sign up for a free website analysis and consultation, contact RankBusters at 513-771-3551, or visit their website at http://www.rankbusters.com.

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About American Business Services: We provide marketing, advertising and publicity services to small businesses, including Internet marketing, website creation, business cards, fliers, brochures, logo design, feature article writing and press releases.