Skoda read the LittleStuff Blog!

This is not about ‘blogger engagement’. Nor a brand’s PR department schmoozing an influential blog. This is simply a straightforward piece of kindness. When Skoda read a bloggers story, got in touch, and just helped out.
By: Laura Hitchcock
 
March 4, 2011 - PRLog -- When Keris began writing about the two-cars-to-no-cars situation she found her family in, she presumed she was entertaining LittleStuff’s readers in her usual fashion. She didn’t expect a car manufacturer to notice. She certainly didn’t expect to get back from the school run this morning to find a new Skoda waiting for her.

Last December, Keris’ father was in hospital seriously ill, and she got the call that she had to come ‘NOW’.
On the Sunday before Christmas.
In the snow.
With the hospital an hours drive away.
If you had a car, of course.
In the end it took Keris six hours. And involved an hour’s wait on a freezing train platform, a rail replacement bus, three hours on a train with an overflowing loo and no heating and the final leg in a taxi. And she was of course then stranded at her sisters without her husband and children (To read in full visit http://www.littlestuff.co.uk/2011/01/carless-whispers-in-which-a-sad-keris-actually-really-truly-needs-her-car/).

Someone on the Skoda team happened to read the story on LittleStuff’s Blog (which, of course, all the very best people read…). They spoke to the right people, and contacted LittleStuff, saying they would love to help out. No review request, no PR demands, no press release from their marketing department, not even asking for a suitable placed banner. Just a very lovely set of emails from Pippa at Skoda (mum, two daughters, often works last in the evening when they’re in bed… sound familiar?), asking if LittleStuff thought Keris might like to have the use of a car for six weeks, until the weather at least turns warmer. And she was very sorry that she couldn’t arrange for Keris to keep it longer.

It’s no secret these days that brands are trying hard to infiltrate The Blogging Community. It’s no longer even enough to pay a blogger to write something – for a brand to work in the increasingly powerful ‘Mummy Blogger’ forum they need to throw away the rulebook, be brave and connect.

But in just very quietly doing something NICE Skoda have created the very best and strongest fans of all.
http://www.littlestuff.co.uk/
End
Source:Laura Hitchcock
Email:***@littlestuff.co.uk
Tags:Little stuff, Skoda, Little stuff blog, Mummy Blogger, Mum Blogging Forum
Industry:Internet, Automotive, Lifestyle
Location:England
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Page Updated Last on: Mar 04, 2011
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