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Follow on Google News | Skoda read the LittleStuff Blog!This is not about ‘blogger engagement’. Nor a brand’s PR department schmoozing an influential blog. This is simply a straightforward piece of kindness. When Skoda read a bloggers story, got in touch, and just helped out.
By: Laura Hitchcock Last December, Keris’ father was in hospital seriously ill, and she got the call that she had to come ‘NOW’. On the Sunday before Christmas. In the snow. With the hospital an hours drive away. If you had a car, of course. In the end it took Keris six hours. And involved an hour’s wait on a freezing train platform, a rail replacement bus, three hours on a train with an overflowing loo and no heating and the final leg in a taxi. And she was of course then stranded at her sisters without her husband and children (To read in full visit http://www.littlestuff.co.uk/ Someone on the Skoda team happened to read the story on LittleStuff’ It’s no secret these days that brands are trying hard to infiltrate The Blogging Community. It’s no longer even enough to pay a blogger to write something – for a brand to work in the increasingly powerful ‘Mummy Blogger’ forum they need to throw away the rulebook, be brave and connect. But in just very quietly doing something NICE Skoda have created the very best and strongest fans of all. http://www.littlestuff.co.uk/ End
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