Broadcast Architecture®, Launches Internet Smooth Jazz Radio stream on RadioLoyalty™

March 4, 2011 - PRLog -- Lenco Media Inc., a subsidiary of Lenco Mobile Inc., announced today that Broadcast Architecture®, the leading syndicator of Smooth Jazz and Smooth AC™ radio, has launched their first Internet smooth Jazz radio station using Lenco Media’s RadioLoyalty™ monetization platform. Broadcast Architecture’s Smooth AC Networks™  has more than 30 affiliate terrestrial Smooth Jazz and Smooth AC stations, and is the largest independent Smooth Jazz syndicator due to their high quality programming. To hear Broadcast Architecture’s Smooth Jazz programming, go to http://www.smoothjazznetwork.com.

The 24 hour a day Smooth Jazz Network® stream includes the Kenny G and Sandy Kovach morning show, Middays hosted by veteran radio personality Miranda Wilson, PM Drive host / saxophonist Dave Koz and evening host / veteran radio personality Maria Lopez.  Weekend shows are hosted by Grammy winning guitarist Norman Brown, music icon Kenny G, international artist Paul Hardcastle and network owner, Allen Kepler hosts the Smooth Jazz Top 20 Countdown®.

“We launched our Internet radio stream so we could provide the smooth jazz music loved by literally millions of fans who no longer have a local radio outlet in their cities. We also see a growing number of listeners transitioning to online listening at work and mobile phone listening while commuting,” said Allen Kepler, President and owner of Broadcast Architecture.   “We choose RadioLoyalty™ because it was a turnkey solution, it works on desktops and on mobile phones, and it provides great features like the RadioLoyalty™ listener rewards program, search functionality, and social sharing tools”, continued Kepler.

“We are excited to be working with Broadcast Architecture and helping them focus on providing their listeners with the best Internet and mobile radio experience possible.  Broadcast Architecture is the leading provider of high quality Jazz programming to numerous terrestrial radio affiliates, so we are confident that online Smooth Jazz fans are going to love these new stations”, said John Williams, President of Lenco Media, Inc.

Lenco Media’s RadioLoyalty™ platform was specifically designed to generate additional revenue for Internet broadcasters by creating a closer relationship between the broadcaster and its listeners.  With RadioLoyalty™, a broadcaster or advertiser can target specific user activities and reward listeners based on the listener’s interaction with the station’s player.  This provides an advertiser with direct, real-time feedback and the knowledge that their message is getting through to the end user.  “Our new platform makes it easy for an advertiser to measure the success of their campaigns. We generate a lot of premium, “first look” impressions with our RadioLoyalty™ platform, and that translates into more effective campaigns for advertisers and more premium revenue for broadcasters”, said Jeff Pescatello, EVP of Lenco Media.

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About Broadcast Architecture
Broadcast Architecture, for over 20 years the world’s leading Smooth Jazz programming, research and consulting firm, launched the Smooth Jazz Radio Network in January of 2007. In 2010, BA launched a new radio format they call Smooth AC™. The new format is taking hold in several PPM markets across the US. BA’s Smooth AC Radio Networks™, including the Smooth Jazz Network programming is heard in over 30 markets throughout the U.S. and worldwide.



About Lenco Media and RadioLoyalty™
Lenco Media’s mission is to make Internet broadcasting profitable for broadcasters and advertisers and more enjoyable for end users. We lower costs and increase revenues for broadcasters, and we increase return on advertising investments for our advertisers. Every time . . . and with every partner. For more information about Lenco Media and our UniversalPlayer™ with RadioLoyalty™ platform, please visit our website at http://www.RadioLoyalty.com.