UK retailer reveals shift in colour preferences for range cookers

March 3, 2011 - PRLog -- A UK leading online retailer of many well-known and own brand range cookers, is reporting some interesting consumer purchasing trends for 2010 following an analysis of its website data.

Analysis of more than 2,000 online purchases shows a shift in overall colour trends from cream, which has dominated the scene for the past couple of years, to black with 39% of consumers choosing this colour. Stainless steel follows with 33%, then cream with 18% and other colours including silver, red, blue and white accounting for just 10%.

In fuel options, dual fuel leads the way accounting for 67% of all purchases in 2010, followed by electric with 18% and gas with 15%.

In the dual fuel option, stainless steel is the most popular colour accounting for 38% of sales, closely followed by black with 36%, cream with 16% and other colours with 10%.
Black accounts for 45% of all sales of electric range cookers, followed by cream with 21%, stainless steel with 20% and other colours 14%.

For gas models cream is the preferred colour choice accounting for 40% of sales in 2010, followed by black with 34%, stainless steel with 21% and silver with 5%.

# # #

Kitchens Review is a free company directory, products news and reviews service for the kitchen industry. http://www.kitchens-review.co.uk.