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Hilton Naples Hotel Kicks off Featured Photographer Series
Promoting Local Photographers is Key to Creating the Online Experience for Potential Hotel Guests
“My thought behind the Featured Photographer program is to highlight local photographers who show creativity and talent with their lense and demonstrate the ability to connect with our clients” says Director of Marketing, Niccole Haschak. “People do business with people they like. I love the idea of promoting our local photographers who have proven that they not only know how to use their camera, they know how to relate to our guests and corporate clients. “
The hotel industry in Naples Florida has many target audiences. Each hotel caters daily to families on vacation, couples looking to get married, corporate meeting planners, business travelers, charity event volunteers and many other demographics. In the past, it was typical to hire a corporate photographer who would schedule a photo shoot at the hotel location. During this shoot the objective was to take a series of pictures that were used for all market segments. In recent years, the internet & social media have changed the way people select their hotels and visual images are a huge part of the selection process.
In today’s marketplace, hotels must create marketing plans that cater to the niche markets. This includes the visual content they choose to display. Stock photos are no longer acceptable to use across the various channels.
“Everything I read and study today stresses that we need a continual change of fresh visual content that appeals to every market segment,” explains Haschak. “The Featured Photographer series marries all these components. We get fresh visual content by professionals that understand the markets and that our team has worked with so we know we can refer them to our clients without reservation.”
The Hilton Naples team has worked hard over the past 10 years to earn the reputation as the self-proclaimed “Community Hotel”. According to Director of Sales, Marc Van Dam, “Do you know how lucky we are to live here? We live in Naples because we love it. We want to be part of improving the quality of life in Naples on many levels. Without our originality, how do we differentiate ourselves?”
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Hilton Naples Hotel is a full service, four diamond luxury hotel in Naples Florida. Catering to business and leisure travel,, Full service wedding planners, conference services and catering staff, audio visual team and featuring Shula's Steak House. Visit http://www.hiltonnaples.com for more information