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How to Target Luxury Clients with Your Foreclosure Cleanup Business
The luxury market has not been spared from the foreclosure crisis ripping through the U.S. High-end homes need foreclosure cleanup services on every level. Here are some tips to help you effectively target the upper echelon with your services.
Just recently, a sprawling Virginia mansion (previously owned by John Kluge, once deemed the richest man in the world) was sold on the courthouse steps at a mere 15% of its once estimated $100 million dollar value.
As a foreclosure cleanup business owner, you can plan to target luxury clients with your foreclosure cleaning services. Foreclosure cleanup companies handle the maintenance, cleaning up and clearing out of real estate that has been foreclosed on. Services can include everything from trash-outs, to cleaning, to lawn maintenance, to vehicle removal, painting, roof work, minor repairs, inspections and more. Luxury homes going through the foreclosure process will need the same services as other properties, but often on a larger scales.
Targeting Luxury Properties with Your Foreclosure Cleanup Business
As you prepare to target luxury foreclosures with your foreclosure cleanup business, reach out to real estate professionals who are luxury market experts. As a previous card-carrying member of the Institute for Luxury Home Marketing, I can attest to the fact that your marketing material for these professionals really needs to be top-notch to raise an eyebrow.
Co-op Advertising Can Save You Money in Reaching Luxury Market!
Get creative in your advertising efforts when targeting luxury clients with your services. For example, consider partnering with more formal, established companies and perhaps devise a marketing campaign consisting of "co-op" advertising so you can reach this client group without spending an arm and a leg.
What is Co-op Advertising?
Co-op advertising is when two businesses in a like industry partner in their advertising efforts for a campaign and split the cost. Though generally used in the manufacturing industry, companies across the board can benefit from this effective advertising tactic.
In a co-op advertising arrangement, both businesses will get exposure for half the cost, a welcomed savings for smaller companies seeking to gain exposure for their business in the luxury arena.
For more information on co-op advertising, visit the Small Business Administration’
Much success to you targeting the luxury market with your foreclosure cleaning business.
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Cassandra Black, Industry Consultant, Author and CEO of Foreclosure Cleanup, LLC, authoring company of How to Start a Foreclosure Cleanup Business: FREE Articles and Advice Blog, http://fcindustry.hypermart.net/