Integrated Online Marketing to boost Business in Chester

Traditional Marketing theory should be applied to newer forms of online or digital marketing to ensure the best return on investment and growth for companies in Cheshire.
By: BlueGreen Search Marketing Consulting
 
March 1, 2011 - PRLog -- With new regulations in force starting March 2011 from the Advertising Standards Authority (ASA) relating to Online Marketing it's time for Digital Marketers to consider their tactical or strategic approach to marketing products digitally.

The new Online Remit given to the ASA is aimed at empowering consumers by administering claims made by advertisers online in the same way messages delivered using "offline" methods have been since the ASA formed.

More than 4,500 consumer queries into claims made by companies online were left unanswered by the ASA since 2008. This considerable number of issues led to the new remit with which the ASA hopes to enhance the view of the advertising industry as being "legal, decent, honest and truthful".

It is times such as these that marketer's working online should take a look at their existing campaigns and aim to deliver on the messages and promises used. Taking an integrated approach to online marketing can facilitate this.

By using different outlets for specific purposes a business can produce an online marketing mix to promote their products, sell products, promote brand values, provide customer service and customer retention, engage in a feedback process and raise awareness of their services.

Visit http://bg-seo.com/ for more information about Online Marketing Consulting in Chester.

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BlueGreen Search Marketing Consulting provide Search Engine Optimisation and Web Marketing services in Chester, Cheshire.
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