Don`t Put All Your Eggs In One SEO Basket!

Feb. 28, 2011 - PRLog -- Increasingly it seems, businesses are relying solely on search engine optimisation techniques to market their products or services. Although this is an effective tool in making potential customers aware of your product, it neglects other online marketing methods.
As an internet marketing technique, SEO takes advantage of Web 2.0, improving website visibility through understanding how search engines work and what the user is looking for. SEO techniques look to modify HTML code and website content in order to increase results.
However, whilst increasing website visibility, SEO does not create a strong brand image or product reputation, in fact the reputation of a few SEO companies is debateable as the promise of a page one Google ranking that is “Guaranteed” is a joke, you only have to take a look a Google’s own SEO package to see that even they cannot make any promises as to page rank.

Tip....
Research is the Key to employing an SEO company, connect with other professionals within your industry sector through networking sites like LinkedIn and see what experiences they have had.

 Convincing businesses to invest in other techniques can be a problem, as SEO is a familiar and proven technique. Mr Simon Clegg of Gogreen2 Marketing Ltd (UK) believes the smaller business community for example, remains in the dark when it comes to social media marketing (SMM) and mobile marketing. Although these techniques are being utilised by bigger brands with sizeable marketing budgets, “Mobile marketing and SMM are still relatively new and developing industries,” it takes someone who is not afraid to take some risks, to embark on these forms of marketing, says Mr Clegg. ”

Gogreen2 Marketing Ltd continues to develop its own marketing strategies by building a strong online reputation through a range of techniques. Through blogs, Facebook and Twitter, and numerous other online mediums, potential customers are made aware of the services Gogreen2 Marketing Ltd offer. “We try to provide our followers with valuable, insightful information, as opposed to just marketing ourselves and our services.”From time to time we may showcase some of the projects we have been involved with on these three platforms,” Mr Clegg points out.

In conclusion, one can safely say that although SEO is an excellent marketing tool, providing businesses with product visibility, it neglects credibility and requires continuous attention due to the constantly changing nature of search engines. Other marketing 2.0 techniques can prove very useful as social media marketing has proven in Gogreen2 Marketing Ltds case when it comes to reaching a large volume of people every day.

Each product or service a business provides requires an individual marketing strategy, which would benefit massively from utilising a wide range of marketing 2.0 techniques,” Mr Clegg concludes
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Gogreen2 Marketing Ltd has marketing packages to suite all budgets so please take a look at “What’s in it for you”.

What’s in it for you?

Viral marketing and social media marketing is an essential tool for any business. Sites such
as Twitter, Facebook and LinkedIn are among the most popular sites regularly visited on the internet and can generate large numbers of visitors and new sales leads.
We at Gogreen2 Marketing Ltd also concentrate on all the major business networking sites to promote products and services as well as businesses to the professional and academic sectors.
Many businesses are already utilizing social media marketing as part of their ongoing business strategy, but a large percentage of these are not aware of the essentials required to fully maximize social media to its full potential. We at Gogreen2 Marketing Ltd are able to do this virally for you and update your campaigns on a daily basis to give you that vital Buzz.
How we help with your SEO
Social media profiles now make regular appearances in search engine listings. The major search engines are placing greater importance on these profiles as they tend to possess regularly updated topical content and provide quality information that search engine users are looking for. It’s not just an advertisement, it’s informative.
Search engines now index and display individual social media posts in their search results. The search engines consider these posts topical, relevant and useful to their users – One of the main criteria search engines look for when ranking a page (or submission).
Posting quality submissions on social media sites and including links back to a main website, or webpage, within these posts can seriously increase website traffic. One of our jobs is to index these posts and place them with the relevant sites.
Drive Traffic
Social media bookmarking sites such as Digg, StumbleUpon and Slashdot have been known to drive thousands of visitors to websites. We submit blog posts - and website content - to these sites and there is a good chance that these submissions will capture the interest of readers and result in increased website traffic. For that important bit of exposure Gogreen2 Marketing Ltd will create a bespoke press release on your behalf.
Creating a social media profile allows for the creation of multiple campaigns. We know a good business strategy should run a main social media profile and then look to create smaller targeted profiles that cater for very specific niche markets, related to your main business interest.
If your business sells a wide variety of products, we would look to create individual profiles that target the different categories of products sold. This tactic allows us to concentrate on each subset of product, as well as the potential customers searching for these specific products, or type of products. By breaking down your social media campaigns, we will provide relevant, topical information that caters for very specific individuals.
Where other businesses try to capture all potential buyers in one huge net and can only provide generic information to a wide scope of readers about the entire range of their product or services. Gogreen2 Marketing Ltd with our niche market profiles will reach out to each subset and provide them with exactly what they are searching for.

Contact Mr Simon Clegg

Gogreen2 Marketing Ltd

info@gogreen2.com
+44(0)8450944822
http://www.gogreen2.com

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Gogreen2 Marketing offers value for money and competitive pricing to enable businesses of any size to benefit from the the unique opportunity of an initial introduction into the enviromental market place or to increase an existing campaign.