ASUL concept to exceed 2011 projections within first weeks of year

Feb. 24, 2011 - PRLog -- February 15, 2011

Phoenix, AZ
ASUL concept to exceed 2011 projections within first weeks of year

The Adaptable System for Universal Living (ASUL) is reporting a high interest in their concept to bring mass customization to the housing industry. With several homes in the planning and permitting phases of development, ASUL has already exceeded its 2011 projections.
   
Mass customization allows the customization of products while still maintaining the predictability and affordability of mass production. While companies in other industries (Nike, BMW, Apple) have developed successful approaches, the housing industry remains undeveloped.

According to Tim Russell, CEO of ASUL, it is because most customization of homes is limited to material selections. “A truly custom home should be designed based on its site, the owner’s lifestyle, and the project’s budget. To allow such customization while maintaining affordability and predictability, we’ve created a structural system of 30 rooms that can be attached in literally billions of configurations. Once the size and shape of the home is defined, then all material finishes and systems are entirely customizable based on the client’s preferences and the location’s climate.”

Illustrating the customization potential of the ASUL System, Mr. Russell reported that, in only eight-months of operations, they have over ten homes in some form of contract with a number of development opportunities being discussed. Mr. Russell stated, “It is very exciting to see the variety of homes our System is capable of producing. Whether it be a 284 square-foot pool house or a three-story beach home, the ASUL concept provides the design flexibility while still producing a much more affordable product. Testament to this, is the fact that architects are designing homes for their clients based on our System because ASUL can provide them with immediate pricing, ongoing consulting, and on-site construction.”

For up to the minute updates on ongoing and future ASUL projects all over the USA, please visit the ASUL facebook pages:
http://www.facebook.com/pages/ASUL/109755119052487
The two most recent finalized projects are located in Globe, AZ and Savannah, GA.


For additional information and/or high-resolution photography of all projects, please contact:

Cornelia Stumpf
CSCP Consult
PR, Marketing & Creative Services                                                            
www.cscpconsult.com
cornelia@cscpconsult.com
602-628 4934

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ABOUT ASUL:The ASUL concept is the first Housing System of its kind created through years of research and development by a team of architects, engineers, contractors, and investors. The goal of ASUL is to expand the market for architecturally designed homes by empowering the consumer to engage in the design process through its innovative approach. After all, our homes say a lot about who we are; they should speak well. How do you live?