Bed and Breakfast Innkeepers Sending Automatic Birthday & Anniversary E-cards with Reservation Nexus

Feb. 23, 2011 - PRLog -- "Sending automatic birthday and anniversary e-cards produces powerful results. It's the extra polish that makes guests feel special and return consistently. One of our innkeepers reported she was experiencing an explosion of guests staying for their anniversaries. She was pleasantly surprised that her partner and husband had implemented automatic anniversary e-cards within Reservation Nexus."

- James Mayfield, Chief Innovation Officer / CEO, Reservation Nexus

In this day and age of social media like Facebook, Twitter, texting and e-mail, friends wish you well on your birthday and anniversary through a variety of mediums. With automatic e-cards innkeepers are seeing consistent results while not spending any extra time or effort. That's the beauty of automation.

Over 60% of all guests share their birthday and anniversary when booking online through Reservation Nexus. Be the first to wish your guests a personalized happy birthday with your e-card at the top of their inbox. We also recommend sending two anniversary emails. Send the first e-card thirty to forty days before their anniversary (husbands forget) that includes an invitation to stay at your inn. Send a second anniversary e-card the day of, wishing them a wonderful romantic anniversary.

Marketing experts help us understand that it normally takes five to seven exposures or "touches" to start seeing consumer action. According to the Harvard Business Review it costs five times as much to sell a new customer as it does to make the same sale to an existing customer. We've seem that even as low as four to five quality touches a year to past guests significantly increases an inn's guest return rate. Birthday and anniversary e-cards easily provide three quality touches a year.

Reservation Nexus was the first to introduce automatic birthday and anniversary e-cards. It's the most popular guest management system for sending out automated birthday and anniversary e-cards. Learn more about automated marketing at ResNexus.com.

# # #

Reservation Nexus is the most popular all-in-one reservation system within the bed and breakfast market. Reservation Nexus provides real-time bookings, guest management and automated marketing. For more information visit http://resnexus.com.