Visit us at OMMA Global San Francisco from February 28 - March 1, 2011 (Boot

Feb. 22, 2011 - PRLog -- In a digital world where “Content is King” and users invest their loyalty in brands that deliver the most relevant and entertaining online experience, it’s more important than ever for web publishers to engage users and keep them coming back for more.

GameTreat is a powerful online user-engagement tool that delivers instant "stickiness" to websites and enables brands to generate stronger loyalty and new revenue channels.

Within minutes, publishers can grab the Web App from www.gametreat.com, customize it to match the look and feel of their site, embed the App’s code in their existing HTML and begin to engage their audience with free, high quality game content that includes both flash and full-version, premium games.

GameTreat is built with Exent's GameTanium™, providing users with a superior game play experience without leaving the publisher's site. Games are categorized according to popular casual game genres and “areas of interest” content channels including fashion, food, pets, travel, green and more.

The games offered within the GameTreat Web App are 100 percent free thanks to an ad-supported business model, which means that web publishers can also earn a traffic-based revenue share from advertising within the App, as well as stronger returns from their other advertising initiatives due to an increase in user stickiness, dwell time and repeat traffic.

GameTreat also allows players to share their game scores on Facebook and Twitter, increasing the publishers’ opportunities for exposure to a world of new potential visitors.

"On top of a robust catalog of games, GameTanium brings the best of premium downloadable games directly into the GameTreat Web App. We've designed the Web App so that users can enjoy the best game content on the market while remaining engaged and loyal to the publisher's site," said Kobi Edelstein, vice president, Exent and General Manager for Free Ride Games. "By embedding the GameTreat Web App within their site, web publishers will benefit from new ad inventory and revenues including an increase in return usage and organic traffic to their site."

Visit the GameTreat exhibit at OMMA Global San Francisco (February 28 - March 1, 2011 at the San Francisco Marriott Marquis, Booth #104-105) for a demonstration of this exciting new Web App.

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About Exent
Exent is the leading global market solutions provider for broadband-based monetization of PC and mobile video games. Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronics manufacturers, media companies, ad agencies, brand owners, retailers and others.