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Follow on Google News | New market study, "Brazil Food & Drink Report Q2 2011", has been publishedNew Food and Beverage market report from Business Monitor International: "Brazil Food & Drink Report Q2 2011"
With domestic demand surging, and the export picture turning increasingly favourable amid strong Asian demand for Brazil's varied commodities complex, the medium-term outlook for Brazil is one of abovetrend growth, with annual real GDP growth set to average 4.9% y-o-y between 2011 and 2015. Headline Industry Data * 2011 per capita food consumption = +5.7%; forecast to 2015 = +45% * 2010 alcoholic drink sales = +3.5%; forecast to 2015 = +17.6% * 2011 soft drink sales = +8.8%; forecast to 2015= +44.7% * 2011 mass grocery retail sales (MGR) = +7.3%; forecast to 2015 = +35.9% Key Company Trends Beer Prospects Look Bright in Brazil - At the end of 2010, Brazil's largest brewer AmBev reported that domestic sales have been the major powerhouse for the company over the year. Following a 15% increase in beer volume sales over H110 in Brazil, the company registered a 12.5% rise in volume sales in the third quarter. The country is rapidly catching up the USA to become AmBev's largest market by volume, boosted by a vibrant economy, a young population and lower per capita consumption levels of beer than for example in Mexico or the USA. Company officials have stated that AmBev's strong sales momentum in Brazil is attributable to consumers trading up; the brewer is now looking to increase its presence in the northeast of the country, where it has been traditionally less strong than in Rio de Janeiro or San Paulo. In 2011, AmBev plans to launch its Budweiser brand in Brazil and has said that "premiumisation remains a strong opportunity" Cencosud Builds Momentum in Brazil- Chilean retail group Cencosud has recently announced the acquisition of Brazilian supermarket operator Supermercado Bretas for BRL1.35bn (US$814mn). Bretas operates 62 supermarkets and three distribution centres and the acquisition will significantly expand Cencosud's Brazilian operations. This is in line with our expectations, with BMI previously suggesting that the firm is likely to focus its expansion on the fast growing markets of Brazil and Peru as it seeks to reduce its reliance on the more mature Chilean market. Key Risks to Outlook Rising Inflation - Of particular concern in the opening months of 2011 is the direction of monetary policy, with building signs that Brazil might be moving away from the tight inflation control that has underpinned much of the economic success of recent years. We believe that the authorities will seek to put off interest rate hikes at all cost - and expect rates to remain on hold at 10.75% in 2011 - but with inflation firmly on the up, this could undermine investor confidence in Brazil. .Slowdown in China - In 2009, China became Brazil's main trade partner, and strong Chinese demand for strategic raw materials has helped to prop up Brazilian exports. However, overly accommodative fiscal and monetary stimuli in China have led to overheating, which could result in a sharp withdrawal in 2011. As a major commodity-exporting country, Brazil now faces the additional challenge of shifting its exports to markets with more promising longer-term demand than the US, and possibly even China. For more information or to purchase this report, go to: - http://www.fastmr.com/ Partial Table of Contents: SWOT Analysis - Brazil Food Industry SWOT - Brazil Drink Industry SWOT - Brazil Mass Grocery Retail Industry SWOT Business Environment - BMI's Core Global Industry Views - BMI Food & Drink Core Views - Latin America Risk/Reward Ratings - Table: Latin America Food & Drink Risk/Reward Ratings Q2 2011 - Brazil Food & Drink Risk/Reward Ratings - Macroeconomic Outlook Industry Forecast Scenario - Consumer Outlook - Food - Total Food Consumption - Table: Brazil Food Consumption Indicators - Historical Data & Forecasts - Canned Food - Table: Canned Food Value/Volume Sales - Historical Data & Forecasts - Confectionery - Table: Confectionery Value/Volume Sales - Historical Data & Forecasts - Drink - Hot Drinks - Table: Hot Drink Value Sales - Historical Data & Forecasts - Alcoholic Drinks - Table: Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts - Soft Drinks And Bottled Water - Table: Soft Drink Value/Volume Sales - Historical Data & Forecasts - Mass Grocery Retail - Table: Brazil Mass Grocery Retail - Value Sales by Format - Historical Data & Forecasts - Table: Structure of Brazil's Mass Grocery Retail Market - Sales by Format (BRLbn) - Table: Sales Breakdown By Retail Format (%) - Trade - Table: Food & Drink Trade Balance - Historical Data & Forecasts Food - Key Company Trends And Developments - Canned Food Opportunity in Brazil - Dairy Consolidation Continues - Danone Targeting Ambitious Growth Levels - Consolidation In Meat Sector - Adapting Products For Different Regions - Investing In Sugar - Market Overview - Overview Of Sector - Prepared Food/Canned Food - Confectionery - Dairy - Meat - Poultry - Seafood Drink - Key Company Trends And Developments - Beer Prospects Look Bright in Brazil - Sara Lee Expands Presence in Brazilian Coffee Sector - Diversifying Away From Carbonates - Focus On Bottled Water - Orange Juice Takes the Spotlight - Market Overview - Hot Drinks - Soft Drinks - Alcoholic Drinks Mass Grocery Retail - Key Company Trends And Developments - Cencosud Builds Momentum in Brazil - Question Marks Over Carrefour in Brazil - Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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