Travel search becomes "social" -- WAYN.com Partners with Momondo.com

Feb. 19, 2011 - PRLog -- New York, NY ... In keeping with its mission to facilitate the realization of dreams and aspirations, on Thursday, February 17, 2011, the world’s largest travel and lifestyle social network http://www.WAYN.com entered into a partnership with one of the world’s most powerful travel search engines http://www.Momondo.com, to enable WAYN members to find the best travel deals across the web.

The partnership sees Momondo.com’s industry leading search technology and its local recommendations service become available on WAYN.com. Aligned with WAYN.com’s Travel and Trips sections, it enables members to utilize and engage their social graph in the inspiration, trip planning and decision making stages of travel.

The Momondo.com partnership carries on WAYN’s long history of partnerships with global travel brands and tourism boards, all of which have had as their premise, the realization of members’ dreams.

Co-Founder and Co-CEO of WAYN.com Jerome Touze stated: “Since its inception WAYN has had a unique engagement model that lets travel brands engage with a travel and lifestyle centric audience which has been proven to build brand awareness and drive sales. With Momondo’s integration into the site, we are taking the WAYN platform further by formally leveraging users’ social graph in the travel space.”

Martin Lumbye, Partner at Momondo.com added: “Since we launched in 2006, we have wanted to co-operate with a global online platform such as WAYN whose priority is in bringing value to the end user. We believe the partnership is a perfect match between two strong travel brands, which together will enable even more people to experience more of the world and meet more people.”

The partnership is also the first of many upgrades to WAYN.com that will come in the next few months. Together with a recently launched update to the look, feel and functionality of the site, the coming weeks will also see the launch of a Facebook application, enabling users to leverage the entire extent of their social graph in their travel consumption.

The Momondo profile on WAYN can be accessed at http://www.wayn.com/profiles/momondo

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WAYN.com (Where Are You Now? Ltd) is the largest travel and lifestyle focused platform in the world with over 15.7 million members in over 193 countries. WAYN currently has 4.02 million registered members in North America, which is the second largest active user market after India. WAYN helps you to realize your dreams by connecting you with like-minded people based on your past experiences, where you would love to go as well as what you would love to do. WAYN has been recommended by the UK’s Financial Times, Independent and Sunday Times newspapers and has been recognized as the UK’s most popular community website in MetrixLab’s Website of the Year Awards in 2007, 2008 and 2010. WAYN was recently part of a hand-picked group of UK start-ups taking part in the New York City Economic Development Corporation’s “World to NYC” program.

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In addition to offering the most comprehensive online search for flights, hotels and car rentals, Momondo (www.momondo.com) provides user-generated city guides where you navigate by ambiance and colors. Travel authority Arthur Frommer has praised Momondo on numerous occasions, and it comes recommended by Sherman's Travel, Travel + Leisure, SmarterTravel.com, The New York Times, CNN, CBS News, the Los Angeles Times, and the UK’s Daily Telegraph and Sunday Times.

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