Edcomm Banker’s Academy Certifies 25 Corporate Lenders with Marketing Training

Feb. 19, 2011 - PRLog -- New York, NY, February 19, 2011 -- Edcomm Banker’s Academy has recently certified 25 corporate lenders from a New Jersey Bank through its Corporate Marketing program. Upon competition of Marketing to Corporate Customers, participants gained the knowledge, skills and certification needed to effectively market bank products and services to their corporate customers.

A vital skill that corporate lenders need to possess is the ability to identify the needs of corporate customers and how to market bank products and services to them. Marketing to potential customers and selling to existing customers are necessities to the bank’s success. Cross-selling strengthens customer relationships and increases customer loyalty and retention. Increasing the number of products that a customer buys from the bank is a major factor in helping to retain that customer and build a long-term client-bank relationship.

Marketing to Corporate Customers, from Edcomm Banker’s Academy, is a comprehensive, interactive eLearning training program that teaches corporate lenders the importance of building strong brand equity at the bank and how to increase wallet share by marketing to new customers and cross-selling to existing customers. Participants will learn how to use market segmentation to identify distribution channels and understand how to select the most appropriate products and services for those markets. The program will also teach students how to evaluate the needs of current corporate customers and meets those needs by offering customized solutions.

For more information about programs like this, or to find out how The Edcomm Group Banker’s Academy can customize any training program, log onto www.bankersacademy.com or call +1.212.631.9400.

The Edcomm Group Banker’s Academy is a 23-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share - providing bottom-line results. The Edcomm Group Banker’s Academy has had the privilege of assisting many distinguished clients with business solutions in the form of eLearning programs, online bank training and classroom instruction, multimedia production and online and print based documentation. Edcomm Banker's Academy offers many off-the-shelf and customized courses such as Teller Training, Compliance Training and Systems Training specifically designed for Banks, Credit Unions and Money Services Businesses (MSBs).

The Edcomm Group Banker's Academy (www.bankersacademy.com) is headquartered in New York City with locations and representation throughout the world.

Contact:
Dr. Linda Eagle
Edcomm Banker’s Academy
21 Penn Plaza, Suite 1010
New York, NY 10001, USA
Tel:+212.631.9400
Fax: 212.631.0659
linda.eagle@edcomm.com
http://www.bankersacademy.com