New Display Advertising Services From Clicky Media - The Digital Marketing Agency

Feb. 18, 2011 - PRLog -- Some of our clients are already running campaigns using the following platforms and we’re seeing some fantastic results.

As with all our display advertising services they are run on a cost effective PPC (http://www.clickymedia.co.uk/search-engine-marketing/pay-per-click-management/) basis and utilise all of the latest in online targeting capabilities. Below is a summary of three of our latest offerings, should you want to find out more or have any questions please don’t hesitate to get in touch!

Behavioural / Interest Based Display Advertising

   * Using online display ads we can advertise to relevant internet users based on interest categories and online activities conducted such as searches, websites visited, content read and videos viewed.

   * Users can define and redefine their interests.

   * We can select interest categories based upon your target market.

   * Reach more of the right people at the right time as they’re looking for what you offer.

   * Avoid wasted impressions, strengthen ad relevance and create a greater level of receptivity and openness among users.

Everything is conducted on a cost per click basis and is fully tracked for ROI reporting. Essentially, we can reach specific users based on their recent online activity.

For example, if John Smith was interested in buying a new car and had recently been searching for the car brand or specific car and he had also been recently viewing related videos and reading articles about the car, he would be placed into the automotive audience category and we could reach him with ads specific to that car or automobiles generally. We are reaching the buyer at the time they are looking for your product or service!

Re-marketing / Re-targeting

   * Reengage site visitors with measurable performance at any scale

   * Create custom audiences of highly relevant users interested in your product / service.

   * Efficient pricing and bidding strategy with full ROI reporting.

   * Precise targeting and audience segmentation

   * Re-target past customers or non-converters with intelligent reach capabilities.

Retargeting allows you to re-market to previous visitors on your website based on the action they took on their. Each campaign we develop is highly specific to your needs and target market. A few examples of how this could work include:

   * Re-marketing to customers – you can re-market to customers who have purchased on your website previously. Or you could advertise to past customers with for example ads displaying related products eg. somebody purchased an iPod you could re-market with display ads showing products such as ear phones, covers, iTunes vouchers etc.

   * Targeting non-converters – You may have people who have visited your website recently but not converted, or more specifically reached your online form but not submitted it. We can intelligently re-target these people with ads to attempt to get them to return to the website and convert.

   * Use data for future campaigns – You could for example target users based on time. For example, for one month you could create a list of people buying clothing for 3 month old purchases only. You could then run a campaign three months later to the same market promoting your range of 6 month old clothing.

The possibilities are literally endless. The easiest way to find out how this could work for you is to get in touch!

Keyword / Content Based Display Advertising

Keyword based advertising is an advanced way of advertising to your target market based on the content they are consuming online.

   * Using online display ads we can advertise on relevant websites using specific keyword targeting.

   * Essentially, rather than targeting a specific website or web page, our ads will display next to relevant content in which we define through creating a list of keywords.

   * For example, if our keyword was ‘world cup’ and there was a website, particular section or page in a website or even blog article in which our keyword is featured our advert would be intelligently served.

   * We can run specific ads for specific keywords to service particular products or services you offer.

For more information on the aforementioned services please contact Sam on 01244 357297 or email sam@clickymedia.co.uk. Alternatively you can visit the Clicky Media website - http://www.clickymedia.co.uk/

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Full Service Internet Marketing, Search Engine Optimisation, Pay-per-click advertising, Online CRM Systems and Email Marketing Services. Google Adwords Qualified Professionals. Clicky Media Ltd.