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Key Hyundai Expands On-Line Marketing Presence to Reach Connecticut Car Buyers
Key Hyundai is expanding social media marketing efforts to create a significant on-line resource for Connecticut car buyers. Jill Merriam, CEO of Key Hyundai, has hired a new social media manager to take Key Hyundai where the buyers are: on-line.
By: Jill Merriam
Key Hyundai: Now with Facebook, Twitter, and Blogging
Kate Mayer has been hired as the communications and social media assistant for venues such as Twitter (@KeyHyundai)
Providing valuable car buying, driving, and financing advice
Key Hyundai's primary goal is to be a solution provider rather than a product pusher. Consumers often find themselves in a position where car buying is daunting and intimidating. “They may owe too much for their trade or their credit may be challenged,”
“Consumers are smarter than ever,” said Jill Merriam, CEO of Key Hyundai of Manchester and Milford. “They do their homework and know what they want, and what they don’t, before they ever walk into my showroom. It’s our responsibility to provide valuable information in-person and on-line, where consumers most often conduct research prior to purchasing a car.”
Education – and respect – key for car buying
Launching Key Hyundai into the social media limelight is fueled by Merriam’s desire to provide as much information – and respect – as possible to the consumer. “Education and respect is key to getting people the information they need to purchase a car. By creating an on-line presence, more people will know what Hyundai is, why we’re so good, and why Key Hyundai is the place to buy them,” said Merriam.
“Kate’s primary job will be to communicate my vision to the outside world,” said Merriam. “That’s really me on TV, really me on the radio. It’s my voice, my words, my promise. There’s no smoke and mirrors at Key Hyundai. My vision is to create a car dealership that’s personal, professional and takes the mystique out of buying a car.”
“I’m pumped to launch Key Hyundai into the on-line world,” Merriam said. “And Kate will help get us there and stay there. Social media is still a relatively new frontier to car dealers, but I aim to change that.”
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About Key Hyundai: Key Hyundai (http://www.keycars.com/