AdPerfect’s Dynamic Web Ads 2.2 Introduces the OneAd

Feb. 17, 2011 - PRLog -- AdPerfect, a leader in providing local advertising and classified solutions, introduces the OneAd. AdPerfect's OneAd is a powerful way to create and deploy multiple Dynamic Web Ad units within a single, flexible, and intelligent ad tag.

"The OneAd is the culmination of AdPerfect's best online ad delivery technology," says Steve Kump, AdPerfect President and CTO. "Publishers can now deploy hundreds of ad units via a single tag, and know that the best ad unit is automatically selected for serving based on which advertiser's inventory most closely matches the consumer's interest."

The OneAd easily integrates a customer’s existing Dynamic Web Ad units without impacting their functionality elsewhere. Beyond matching the best advertiser for each impression using AdPerfect’s dynamic targeting logic, OneAds also have a flexible control system that lets customers set per-ad limits on impressions or per-ad budget caps. Start and end date selectors allow for custom insertion schedules.

OneAds eliminate the need for multiple campaigns, multiple ad server rules, and multiple individual ad tags — everything is managed from one place. Serving multiple ads within a single ad tag saves publishers time and increases ROI. Moreover, AdPerfect’s inventory self-optimization lead to better campaign performances over time.

"The OneAd is a major step forward in workflow automation for online publishers and sales teams. Ads are a created in under a minute, ready to deploy instantly, and can be added into a OneAd queue and removed automatically once budget thresholds are hit. It's incredibly powerful, yet has simple administration for publishers," Kump stated.

With the release of the OneAd, AdPerfect continues to evolve its suite of Online Advertising Solutions and maintain its reputation as an industry leader and innovator in providing advertising solutions to media publishers. 

To learn more about AdPerfect’s Online Advertising Solutions visit http://www.adperfect.com/solutions/online-advertising-sol...

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AdPerfect offers comprehensive and configurable advertising solutions designed to achieve maximum revenue for media publishers. AdPerfect's web-based applications reduce costs, simplify workflows, and increase ROI. 

The AdPerfect suite of solutions includes: Classified Advertising Solutions, which let contract and private-party advertisers place classified & display ads using a self-serve order entry as well as promote classified listings using through an Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units. 

AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and Australia. Customers include McClatchy Co., New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette, and Cars.com.