Narrowing Your Small Business Focus Can Increase Your Sales

Feb. 16, 2011 - PRLog -- (Emeryville, CA) – February 14, 2011

On Thursday, February 17, 2011,  small business coach Sydni Craig-Hart and NichePreneur Coach Susan Friedmann, CSP will host an hour long teleseminar to educate and encourage entrepreneurs, service professionals and small business owners in the fine art of “nichefying your business. After listening to the free teleseminar, participants will understand how to position their businesses as a niche solution for a competitive edge.

The “How to Get Rich in Your Niche” call will take place Thursday, February 17th at 11:00 am PST (2:00 pm EST) and will answer the questions:

·         What is my niche?
·         How can I compete with other businesses who seem to be targeting the same customers?
·         How do I get more prestige in my industry so I have more referrals?

Sydni Craig-Hart and her special guest Susan Friedmann will teach listeners the winning secrets to become experts in their target market. “Nichefying” a business can help a business owner find new avenues of income, create a systematic marketing plan to separate themselves from their competition and tap into the exponential growth of niche marketing.

“Focusing on a specific niche can give you more clarity and focus in your business,” said Sydni Craig-Hart, of SmartSimpleMarketing.com and EAtoVA.com. “As a small business marketing coach, I often see my clients struggle with distinguishing themselves in their markets. With the tips on this call, you’ll be able to select your niche and narrow your focus for more success,” said Craig-Hart.

Her special guest on the call, Susan Friedmann, is The NichePreneur Coach, an internationally recognized marketing expert and “how to” coach who helps small business owners maximize their opportunities. On this call, she’ll reveal some of her best techniques for finding and marketing to a niche.

Craig-Hart and Friedmann are now welcoming registrants for the call at www.smartsimplemarketing.com/get-rich-in-your-niche. The call will take place Thursday, February 17, 2011 at 11 a.m. PST.

In addition to the February 17 teleseminar, Craig-Hart is also hosting a special series of blog posts this month to assist small business owners with finding their niche. The series covers how to set and define a services menu that sets service providers apart from their competition. By focusing on the benefits of the customers, service providers can set themselves apart from their competition and further “nichefy” their business.  Follow the series and read the latest posts at http://smartsimplemarketing.com/blog/

About Sydni Craig-Hart:

Sydni Craig-Hart, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as “The Smart Simple Marketing Coach,” Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies so clients realize their professional and personal dreams. She has worked with hundreds of clients in over 50 different industries to help them attract more clients, develop multiple streams of income, discover untapped profit centers, gain national recognition, and create profitable businesses in which they enjoy the lifestyles they choose.

By teaching specific “how to” steps that implement a successful strategy, Sydni eliminates marketing overwhelm and helps clients breakdown difficult projects into simple tasks that get results.
About Susan Friedmann:

Susan Friedmann, CSP (Certified Speaking Professional), The NichePreneur™ Coach, is an internationally recognized niche marketing expert, and "how to" coach who helps entrepreneurs, small business owners and service professionals maximize opportunities to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

A prolific author, Susan has written twelve books including Riches in Niches: How to Make it BIG in a small Market, (made #1 in hot business books on Amazon.com),  Meeting and Event Planning for Dummies, and her latest book, The Complete Idiot’s Guide to Target Marketing.  Many of Susan’s books have been translated into several languages, and her training materials are used worldwide.  She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg’s Small Business.

One of only 200 women to hold the National Speakers Association’s highest earned designation of Certified Speaking Professional (CSP), she has the proven platform experience, understands what is required, and knows how to deliver client satisfaction - every time.

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Smart Simple Marketing was originally Craig Hart Consulting, a marketing virtual assistance firm started in 2005. They're a full-service marketing coaching and consulting firm, specializing in support solopreneurs to quickly create money in business.