American Humane Association Partners with Boston Interactive for New Website

Feb. 16, 2011 - PRLog -- Boston Interactive, a Boston-based web design and interactive marketing firm, is proud to announce the launch of the American Humane Association’s new website (www.americanhumane.org). Founded in 1877, the American Humane Association is a nonprofit organization based in Washington, DC and the only national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, American Humane Association provides national leadership in developing policies, legislation, curricula and training programs to protect children and animals from cruelty, abuse, neglect and exploitation.

The American Humane Association realized the need for a redesigned website to support its tremendous growth.  They partnered with Boston Interactive to redesign their website in order to unify their programs under one, strong organizational brand and expand the reach of its cruelty prevention work. Boston Interactive designed an engaging and educational website that incorporates messaging throughout to encourage users through clear calls to action including donation, registration, and advocacy.  

One of the goals in creating the new AHA website was making it attractive to multiple audiences.  By analyzing audience paths and using a streamlined navigation, Boston Interactive was able to overcome this challenge and target specific content to multiple audiences. The ultimate goal was to strategically display timely content throughout the site to the various audiences in a clean, compelling, and engaging way.  This would encourage the general public and professional constituents to interact with the website in multiple ways, encouraging them to return. The site promotes the deep commitment that American Humane Association has in reaching their over-arching goal of being a national leader in child and animal welfare.

“The main goals for the new website are to engage and educate the user, convey American Humane Association’s mission, and to support fundraising activities” said Chuck Murphy, Founder & CEO of Boston Interactive.  “By creating this friendly, educational online atmosphere we intend to generate more involvement from the visitors.  This could be in the form of making a donation, becoming a member, or changing their daily behavior in favor of more compassionate choices.”

About American Humane Association - Since 1877 the American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from abuse and neglect. Today they’re also leading the way in understanding human-animal interaction and its role in society. As the nation’s voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. More information about the American Humane Association can be found at www.americanhumane.org.

About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed as the tenth fastest-growing private company in Massachusetts by the Boston Business Journal’s Pacesetters rankings.  More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager
617.241.7977

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.