i-Free takes 1st award at «HR BRAND of the Year’2010»

i-Free, a market leader in mobile content services in Russia and the CIS,* has became a laureate of the annual HR BRAND of the Year ceremony, run by HeadHunter Group. i-Free’s competition project obtained Gold Award.
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* St. Petersburg - St. Petersburg - Russian Federation

Feb. 16, 2011 - PRLog -- St. Petersburg, Russia. In Russia, the HR BRAND of the Year Awards is a much-awaited highlight in the field of Human Resources. The competition rewards the best ideas in HR branding though an objective, honest judgment process. Some of the top experts in recruitment, marketing and HR consulting sit on the expert panel and jury of the Awards.    
i-Free came to the competition with i-Free-Events, a project designed to retain and cement employee loyalty in times of corporate change. i-Free-Events won 1st Prize in the “Northern Capital” category: the golden “HR BRAND’2010” statuette.

Commenting   i-Free`s award, the adviser of the «HR-BRAND 2010» Nina Osovitskaya said: «i-Free Company managed to make corporate holidays very interesting and as a result, according to our research, the level of involvement of employees has reached 86 %! The bright corporate culture of i-Free allows to keep employees in the company and  to attract new talented candidates».
“We feel proud that a project of ours was so highly praised by the HR experts, but what makes us even more proud is that our project has achieved the exact goal it was designed for,” said Faina Lerner, who heads the Department of Corporate Development and HR at i-Free. “Indeed, we have gone through a challenging spell of corporate change without any losses. Not only have we retained our most valuable asset, the i-Free team; we have sizably broadened our internal network of informal communication, which really makes a difference for our company.”      
At the core of i-Free-Events lies a new, homogenized approach to the staging and coverage of corporate events, which has brought forth a new corporate event matrix that meets a whole lot of HR development needs.
The central idea is to get employees actively involved in the preparatory process and maximized coverage of corporate events via multiple communication media. For advertising the events and spreading information, i-Free-Events employs the company's own communication resources, namely, its Intranet portal, Intranet paper and text messaging, as well as the social utilities VKontakte and Twitter, and numerous blogs, forums and specially designed websites.  
Along with i-Free, the other HR BRAND of the Year 2010 laureates were: Google, Gazprom, Techart, KPMG, Rosbank, MTS, DHL, Castorama, STS Media, Transaero, NVision Group, Ford Motor Company, United Elements Group, Technostar, Alliance MERA, SKB Kontur, Est-a-Tet, and Ozon.ru.
More information on HR Brand of the Year 2010 Awards can be found on www.hrbrand.ru   and at i-Free official site  i-free.com/en. Photo gallery is here http://www.i-free.com/en/press/photo/index.php?PAGE_NAME=...

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About i-Free. i-Free, a Russian innovation-focused company operating in the CIS market since 2001, is a specialist developer and implementer of cutting-edge products and services in mobile technology, electronic finance, digital content distribution, electronic payment systems, micropayments, applications for smartphones and new network devices, B2C digital product marketing, B2B mobile marketing projects, and NFC technology and services.

Outside Russia, i-Free operates successfully and has offices in Kiev (Ukraine), Minsk (Belarus), Almaty (Kazakhstan), Mumbai (India), Beijing (China) and San-Paolo (Brazil). i-Free products and services are on the market in over 100 countries. i-Free, headquartered in St. Petersburg, also has an office in Moscow. The company currently employs more than 350 staff.
Email:***@i-free.com Email Verified
Phone:+7 (499) 264 4919
Tags:Awards, I-free, hr, Russia, Mobile Content, HR Brand, Innovative, Communication
Industry:Mobile content, Mobile marketing, Vending
Location:St. Petersburg - St. Petersburg - Russian Federation
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