Denver Prepares For 'I AM EQUAL' Human Rights Photo Campaign

Hundreds are expected to step up for a photo and join the growing historic photo project.
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* I Am Equal
* Denver
* Matt Spencer
* Jason Beckett
* Photo
* Human Rights
* Equality

* Non-profit
* Photography
* Lifestyle

* Denver - Colorado - US

Feb. 15, 2011 - PRLog -- Denver, CO - Residents of the 'Mile High City' are preparing to welcome international fashion photographer, Matt Spencer and the historic human rights photo project, 'I AM EQUAL' as it visits the Hotel Monaco Denver on March 26th, 2011 as part of their 175 city world tour.

"We're excited to bring this project to Denver," explains project creator Jason Beckett, "and give residence an opportunity to stand up and share the humanitarian, equality, and civil rights issues that affect them, their communities, and the world."

The 'I AM EQUAL' photo world tour officially launched January 5th, 2011 in Sacramento, California after more than a year of preparation.  "We have seen incredible passion and support for this project in every city we have visited." continues Beckett. "The involvement of local government officials, minority organizations, and community support groups, has ensured that the diversity of each city is truly represented in this photo collection."

Having visited Sacramento, Salt Lake City, Las Vegas, and San Francisco prior to their arrival in Denver means that thousands of individuals have already stepped up to get a photo and share their support for countless different humanitarian causes. "Some people come and get a photo to support children's rights or to end domestic violence, while others may be stepping in front of the camera to end world hunger or for the rights of gays & lesbians to get married," says project photographer and co-founder, Matt Spencer. "There are so many reasons to get off the couch and take action; we're just glad to see so many people using this project as a catalyst to start changing things for the better."

The project is free and open to the general public for 10 hours, from 11:00am to 9:00pm and a $20 donation is recommended as a way to support the Global Scholarship Initiative established through the I AM EQUAL FOUNDATION. Everyone is encouraged show up ready for their picture with a brightly colored shirt and a passion to "be the change we wish to see in the world." Each participant will go through a brief registration and have a temporary tattoo placed on the palm of their hand in anticipation for their own 'I AM EQUAL' photo.

"The key to the success of the project is in how people choose to share their photo and engage others about the causes that mean the most to them," Mr. Beckett explains to a group of participants getting ready for their photo. "Until you share this photo and encourage a conversation, this is just another pretty picture. But, when you share the photo you're inviting a diolog with others, and that's the magic of the project."

Once participants receive their photo after the event they are encouraged to share it with everyone they know through Facebook, Twitter, email, blogs, or any other form of social network. "I have promised to use my skills, as a photographer, to take a photo they can be proud of," explains Spencer. "Once we hand that photo back to the indivdual it's up to them to turn it into a tool that inspires and educates other people to stand up and become actively engagened in making this world a better place."

The I AM EQUAL PROJECT was created by Jason Beckett and fashion photographer Matt Spencer in an effort to empower individuals to speak out about the causes that inspire them. The project goal is to capture more than 100,000 photos of people from all walks of life with the "I AM EQUAL" logo emblazoned on the palm of their hand as a symbol of their commitment stand up for their rights, and the rights of others around the world.

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Tags:I Am Equal, Denver, Matt Spencer, Jason Beckett, Photo, Human Rights, Equality, Hotel Monaco
Industry:Non-profit, Photography, Lifestyle
Location:Denver - Colorado - United States
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