Home Health Care U.S. Review

Feb. 15, 2011 - PRLog -- Many agencies have paid thousands of dollars for data-based analysis of the home health industry. In January 2011, Brazzell Marketing Agency released a nationwide report for free.
In this publication, Brazzell Marketing Agency uses Medicare cost reports and Medicare billing records to create a data-based picture of America's home health industry. The 22-page report is filled with articles, charts, and graphs about the typical size of home health agencies, who is winning most of the business, how to quantify the hospital marketing advantage, etc. Gary Brazzell, president of Brazzell Marketing Agency, states “Using benchmark information such as this can help administrators and marketing planners better understand where their agency is, what threats loom, and what an agency could possibly achieve in the future.”
The Home Health Care U.S. Review (www.TheBrazzellReport.com) can help answer questions such as:

Where does an agency stand nationwide?
What are the most competitive states?
What percentage of a census should be Medicare?
How big is the hospital marketing advantage?
Autumn Haynes, press secretary at Brazzell Marketing Agency, states “This report is filled with wonderfully concise information and easily understood graphs and charts. It’s very helpful for understanding the state of the home health care industry today.”
Gary Brazzell also had this to say “Knowing the state of the industry, both nationally and locally creates opportunities for better, more objective business planning. Both complacency and over-eagerness can stem from false assumptions about what a home health care agency should achieve. Knowing the state of the industry and the census of the competition will inform the process of setting goals for a business.”
The report is available for free download at: http://brazzellmarketing.com/Home-Health-Cost-Reports.html

# # #

Brazzell Marketing Agency specializes in Home Health Care Marketing, Physical Therapy Marketing, Hospice Marketing, and the marketing success of other referral-based health care providers. Check out our free Referral Doubling Strategy presentation.