Colorado Homeland Defense Alliance New Perini & Associates Client

The organizers for a competition drawing the best and brightest US and Canadian undergraduate and graduate level students conducting national and homeland security-related research has selected Perini & Associates
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Public Relations
Homeland Security


Woodland Park - Colorado - US

Feb. 15, 2011 - PRLog -- A Colorado nonprofit, the Colorado Homeland Defense Alliance, has selected Perini & Associates for story placement and direct email marketing for the 5th annual national security innovation event in April 2011.

CHDA and the Colorado Springs Technology Incubator will host the competition on April 29, 2011 at the United States Air Force Academy in Colorado Springs, Colorado.  

Scholarship prizes are awarded to the top three finalists selected from a national level set of judges. More than $35,000 dollars have been awarded with the most ever dollars planned for the 2011 competition.

“The Competition draws the best and brightest US and Canadian undergraduate and graduate level students conducting national and homeland security-related research,” said Mark Volcheff, CHDA Executive Director.

"We are very proud to be on CHDA's team for this international event," said Michael Perini, Principal, Perini & Associates.  "With our background in national security public relations strategies and programs it made sense for them to select us," Perini said.

"We are seeing already the best response in three years on advertising this event," Volcheff said. For more on the competition visit

Considered unique with strategic potential, the CHDA, as a nonprofit, is positioned to serve as a powerful engine for innovation by serving as a nexus among academia, the government, and industry.   “The Alliance continues to build a strong network of forward thinking individuals committed to advancing security and prosperity in a world growing increasingly complex,” said Volcheff.

There are currently more than 1.5 million nonprofit and charitable organizations in the United States, according to the National Center for Charitable Statistics.

The company has assisted numerous nonprofits tell their story.  "In a world where sharing is more critial than ever, nonprofit organizations need to 'tell their story' ," Perini said.  "The challenge is, with so many nonprofits reaching out by-in-large to the same public, they need to be above the herd," Perini said.   "Also, they are dealing with a public that is strapped for free time and resources," he said.

"Truly all these organizations have the same challenge:  to  reach out in a embracing manner that informs, educates and becomes a call to action whether it be volunteering or those dreaded  two words: F U N D   R A I S I N G," Perini said.

Many nonprofits, especially at local and state levels, do not have the in-house public relations staff to provide that key advice and counsel in the 24/7/365 instant information world in which they must compete for time and attention.

"Having experience on several nonprofit boards plus experience starting up a volunteer service organization, I can say that the road today is a tough one," Perini said.  " It can be traveled and it all starts with a plan," Perini said.

Perini was recently a guest presenter at the Colorado Public Relations Society of America's annual “PR Boost” for nonprofits. "Nearly every nonprofit representative I worked with said, 'What plan?'  Having a communications plan is critical as a necessary first step.  It’s a roadmap to success," Perini said.

A basic plan has the following areas of concentration:

Part 1: Introduction with Mission Statement
Part 2:  Situational Awareness/Challenges to overcome/Identified target markets
Part 3: Marketing Strategy and Objectives/Financial Objectives/Marketing Objectives
Part 4:  Tactical Programs/Target Markets/Services, Programs and Products/Promotion (advertising, sales, public relations and personal selling)/Implementation time table with long, mid and short-term strategies
Part 5:  Budget (1, 3 and 5 years)
Part 6:  Additional Considerations (Internal and External Factors)

Perini recommends that if a nonprofit does not have public relations expertise to find a successful practitioner who can evaluate the "PR pulse" and provide a plan for success.  

For more tips visit

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ABOUT US: We provide world class public relations counsel based on years of experience, satisfied clients and innovative approaches that produce results. We know it's a tough time but now more than ever you need to manage conversations. Let's reach new levels! The company is CCR-registered for government contract work.
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Tags:Perini, Perini & Associates. Nonprofit, Public Relations, Marketing, University, Homeland Security, Competition, Planning
Industry:Non-profit, Business, Defense
Location:Woodland Park - Colorado - United States
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