Budget Travel Magazine Selects WORKHOUSE as Agency of Record

Award-winning publisher of Arthur Frommer’s Budget Travel magazine, as well as BudgetTravel.com, Girlfriend Getaways magazine, and GirlGetaways.com selects WORKHOUSE as Agency of Record
 
Feb. 14, 2011 - PRLog -- WORKHOUSE (workhousepr.com), one of the countries leading public relations and integrated creative agencies, today announced that it has been selected by specialty Intellitravel Media, Inc., is the publisher of Arthur Frommer’s Budget Travel magazine, as well as BudgetTravel.com, Girlfriend Getaways magazine, and GirlGetaways.com as A.O.R.  Workhouse will develop integrated promotional campaigns that synchronize communication efforts for the brands fashion collections and will execute a comprehensive public relations plan for domestic publicity and special events.

Arthur Frommer’s Budget Travel is the ultimate resource for the world’s savviest travelers. It provides 2.5 million smart consumers with practical and timely tips and tools, uncovering the best under-the-radar discoveries and showing just how any destination can be made accessible. Reader-generated content is featured in editorial departments such as Reader Tips, Trip Coach, and True Stories, giving readers a forum to share their experiences and interact with each other and creating an inclusive community that serves to bond readers to one another and the magazine. For additional information, please visit www.BudgetTravel.com or visit us on Facebook at www.Facebook.com/budgettravelmagazine.  

There are fatter magazines, there are more well-funded magazines. But there is no feistier, more impassioned, or more fundamentally service-oriented magazine than Budget Travel, which has spent the last 13 years sharing affordable vacation ideas and strategies with its 675,000 faithful readers. Budget Travel’s tagline is “Vacations For Real People,” and to that end our mission is to foster dialogue between readers, users, and editors that informs the magazine’s content. Through a mix of destination-driven features, strategic advice, Web-to-print franchises, and reader-driven content—all using purposeful design—Budget Travel makes travel doable, and fun. After all, isn’t that the point?

W O R K H O U S E
Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, Interview Magazine, Details Magazine, Budget Travel Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Borrelli, Assouline Editions, Rizzoli International Publications, Tony Shafrazzi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com

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Workhouse is a full-service creative agency headquartered in NYC specializing in integrated marketing positioning emerging & established brands. Clients have included Debbie Harry, Francis Ford Coppola, Tim Burton, David LaChaplle. Visit workhousepr.com
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