Mack The Transporter Roars Into Melbourne - Life Size Replica Inspired by Disney-Pixar Cars

Feb. 13, 2011 - PRLog -- MELBOURNE, AUSTRALIA: Get set to rev those engines as Mack The Transporter steams into Docklands, Melbourne this week for the official launch of Disney-Pixar CARS Truck Tour. The Australia wide tour sees Disney-Pixar team up with Mack Trucks Australia and V8 Supercars to provide fans and families with the ultimate Cars experience.

Mack The Transporter will make his very first Melbourne appearance at Waterfront City Piazza, Docklands, Melbourne.  Cars fans of all ages are invited ride, race and play their way through a whole world of Cars themed entertainment, this Saturday 19 February from 10am-4pm, and admission is free!

Mack The Transporter is a full scale replica inspired by the highly anticipated release of Disney-Pixar Cars 2 in June 2011 on Disney Digital 3D, the sequel to the Golden Globe winning 2006 release, Cars. See the semi-trailer of Mack the Transporter fold out to reveal a world of entertainment zones and themed activity stations for the whole family. From Lightning McQueen’s slot car racing tournament to Mater's Activity Workshop, Doc Hudson’s Driver Training Track, Ornament Valley photography, Lizzie’s Curio Shop and the ultimate Cars PS3 Racing Championships – there really is something for all ages!

“Anyone with children knows that Disney-Pixar Cars is one of the most popular family movies of our time,” says Official CARS Truck Tour Ambassador and V8 Supercar driver, Mark ‘Frosty’ Winterbottom.  “For the first time ever, Australian Cars fans will have the opportunity to get up close and immerse themselves in the Cars universe!”

Released in 2006, Disney-Pixar Cars has become a leading boys’ franchise around the world. Cars went on to gross $462M in global box office sales and is supported across The Walt Disney Company through films including consumer products, live theatre productions, park attractions including Cars Land planned for launch in 2012, music, a web site www.DIsney.com/Cars, TV including the popular series of short form content: Cars Toons, home entertainment, video games – including the upcoming release of Cars 2: The Video Game supporting all major platforms, a virtual world www.WorldofCars.com, and books – with more than 75 new titles releasing throughout 2011 domestically, in addition to more titles on digital books and mobile applications.

“We are putting the pedal to the metal and are proud to bring the ultimate Cars experience through the Disney-Pixar Truck Tour to fans and families right around Australia. The year long, multiple city tour will ensure that everyone has a chance to experience the fantastic merchandise, fast-paced action and build excitement for the release of the Cars 2 in June 2011,” says Kylie Watson-Wheeler, General Manager, Licensing - The Walt Disney Company.

Mack The Transporter will be appearing at selected V8 Supercar events, Mack dealerships, shopping centres, events and festivals across Australia as part of the Disney-Pixar CARS Truck Tour. Go to www.disney.com.au/cars for more information.

-ENDS-

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Entertainment Store Group is also proud to produce live entertainment for some of the world's most popular childrens characters including Dora the Explorer, Ben 10, Yo Gabba Gabba!, The Simpsons, Bob the Builder, Angelina Ballerina and many more.