Indie Vampire Film Procures Innovative Mobile Application for Marketing Campaign

THE BLEEDING app includes film's trailer, select scenes, cast information, in-theatre information, links to contests, social media sites, dvd purchase, and animated storyboard art
Feb. 14, 2011 - PRLog -- Anchor Bay Entertainment, in association with Gigapix Releasing and Iron Bull films, will release the vampire thriller THE BLEEDING on DVD March 1, 2011.  In the tradition of Blade, The Lost Boys and From Dusk Till Dawn, The Bleeding is an action-packed tale of fangs, guns, tattoos and frontier justice featuring an all-star cast including Vinnie Jones (X-Men: The Last Stand, Snatch), Michael Madsen (Reservoir Dogs, Kill Bill: Vol. 2), rap superstar DMX (Romeo Must Die), Rachelle Leah (UFC Octagon Girl and former Playboy playmate), reality star and tattoo maven Kat Von D (“L.A. Ink”) and Armand Assante (Gotti, American Gangster, Judge Dredd).  Newcomer Michael Matthias makes his lead debut as “Shawn Black.”

THE BLEEDING App marks the countdown to the exclusive in theatre engagement happening at the historic Village East Cinema in New York’s lower east side February 25- March 3.  Horror flick fans will have the unique opportunity to see the movie on the big screen and participate in an audience Q&A following the showing on Tuesday evening, March 1st .   Q&A participants include actors Michael Madsen and Michael Mathias, Director Charles Picerni and others, as well as giveaways of limited edition movie memorabilia.

Developed by Stonehenge Productions, THE BLEEDING mobile application (presently for the iPhone platform and coming soon to Droid) contains the movie’s trailer, select scenes, unique storyboard art, direct links to the official website, Facebook page and Twitter feed.
“We are very excited to be working with Gigapix Releasing on THE BLEEDING,” said Mark Smillie, founder of Stonehenge Productions. “Our film apps help build the fan base and buzz while increasing awareness. Interaction with the content in the app enables fans to share, participate in contests and purchase merchandise.”

The mobile application is available for download here: www.
Twitter: @thebleedingmov

About Gigapix Releasing

Gigapix Releasing is a theatrical film distribution company dedicated to providing audiences with eclectic and entertaining movies while utilizing various media, new technology, and innovative thinking as platforms to expand our base.

About Stonehenge Productions

Stonehenge Productions provides an easy and economical way for indie film makers to distribute films on iTunes by creating Apps that include the film, as well as rich media features such as digital books, behind the scenes clips, trailers, news, and integration with social media (FB/Twitter/Email, etc.) for the iPad, iPhone and iTouch.

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An independent firm based in L.A., A McK PR fosters a close and productive relationship with each client, focusing on their individual needs and goals. Consistent and persistent messaging is our motto. Product, services, lifestyle, fashion and cause clients.
Source:A McK PR & Consulting
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Tags:Independent Movies, Marketing, Itunes App, Apps, Indie Films, Movie Marketing, Releasing
Industry:Movies, Entertainment, Marketing
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