EFJ perfume by GYDJA from Iceland volcano is now available in the USA

Miami, February 2011… Sigrún Lilja Gudjonsdottir, who is behind the fashion brand Gydja, is launching a new fragrance called EFJ by Gydja. The perfume is made with glacier water from the Icelandic volcano and has a hint of citrus.
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EFJ by Gydja
EFJ by Gydja
 
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Feb. 11, 2011 - PRLog -- Icelandic brand Gydja Collection with a new perfume called EFJ Eyjafjallajökull by Gydja that is made from the Icelandic glacier and volcano Eyjafjallajökull.

Miami, February 2011… Sigrún Lilja Gudjonsdottir, who is behind the fashion brand Gydja, is putting a new fragrance to the market called EFJ Eyjafjallajökull by Gydja, after the famous Icelandic volcano Eyjafjallajökull. The perfume is made with glacier water from the volcano and has a hint of citrus.

EFJ – Eyjafjallajökull by Gyðja is the first Icelandic fragrance from Gydja and is made of water and ice from the volcano and glacier Eyjafjallajökull.
The perfume is also a souvenir because a piece of lava from  Eyjafjallajökull is attached to the bottle neck. It is 100 ml glass of Eau de Parfum that is made in South of France. The bottle and the packaging are printed with 24 karats of gold. The perfume was launched in Iceland by the end of November 2010.

“Gydja means Goddess on Icelandic” says rising design star Sigrun Lilja Gudjonsdottir as she talks about her brand Gydja Collection and her eclectic line of

Prodotype of the perfume:
Eyjafjallajökull erupted last spring and caused problems in air traffic all around the world.
The fragrance is made of water from the glacier off the actual volcano; so women around the world can surround themselves with the energy from this powerful volcano. The wonderful citrus perfume comes also with a lava rock from the eruption around the bottle neck making the EFJ perfume a souvenir from the volcano.


Sigrún Lilja Gudjonsdottir, who is behind the fashion brand Gydja says: “EFJ Eyjafjallajökull by Gydja was formally launched when sales began in Iceland in the end of November. We will put much power into the marketing abroad as well.
Now, Sigrrun and her team are going up on the famous glacier Eyjafjallajökull to videotape a short documentary and advertisement for the fragrance. In the documentary it will be filmed when the water from the glacier and the lava around the perfume bottle are picked up.

"We want to show people that we are actually using glacial water from Eyjafjallajökull and lava from the eruption, it is very important for me to be true to my product. The Icelandic helicopter company Norðurflug will ferry the crew up on the glacier. In the crew we have Björn Oddson Geologist, photographers, actors and other parties involved in this project "Tells Sigrun Lilja who is also the perfume’s face.

"I got the idea of the fragrance in last April when the volcano erupted. Perfume from Gydja was something that was on our to do list in the nearest future but when the glacier erupted I got this idea to mix our powerful Icelandic nature with the first fragrance from Gydja and make a unique product based on these powerful natural forces. I am a big fan of the Icelandic nature and it has given me such a unique energy that I wanted to be able to give people around the world the possibility to enjoy and experience for themselves, that´s how the concept came to life.

The scent was also very important to me and it took a lot of development work with the perfume manufacturer and several trials with various perfume mixtures made from my ideas before the perfect fragrance was finally ready in the end of summer. The scent  has everything to offer: it is both fresh with citrus, sweet with vanilla and elegant with sandal wood, it is light enough to be easily carried every day and it is also powerful enough to carry the name of Eyjafjallajökull.

We decided to add the acronym EFJ to the name of Eyjafjallajökull because it is very important that foreign users can tell the name of the perfume that they are using and Eyjafjallajökull is a pretty hard name to say. The fragrance comes in a 100 ml size, but most perfumes are either 30ml - 50 ml - 100 ml sizes. I wanted to first perfume from Gydja to be a true luxury fragrance. "Says Sigrun Lilja"

Sigrun Lilja Gudjonsdottir designer of Gydja Collection:

Committed to setting trends and creating pieces that help women feel special, glamorous and stylish while being comfortable, Ms. Gudjonsdottir uses materials of the finest quality including eco friendly Icelandic fish leather and rich Italian leather. Pairing shoes and boots with bags or belts of similar styles and colours, she hopes that her designs will make every woman that wears them feel chic and like a true goddess. Stylists and celebrities around the world have embraced Gydja’s designs.


Founded in 2007, Gydja Collection is an Icelandic accessories fashion line created by Sigrun Lilja Gudjonsdottir. Gydja is a company that is focused on developing high end and stylish accessories for fashionable women throughout the world.  
www.gydja.is


Media Inquiries: For additional information about EFJ, please contact

beautyXpert

Véronique Danciu: tel ( 001 ) 786 439 52 60
email: veronique@danciu.fr

Patrick Danciu : tel ( 001 ) 305 987 1822
Email : pdanciu@beautyxpert.us

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Founded in 2007, Gydja Collection is an Icelandic accessories fashion line created by Sigrun Lilja Gudjonsdottir. Gydja is a company that is focused on developing high end and stylish accessories for fashionable women throughout the world.
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Tags:New Perfume, EFJ, GYDJA, Volcano, Eyjafjallajokull, NEW FRAGRANCE, PERFUME LAUNCH
Industry:Beauty, Fashion
Location:Miami - Florida - United States
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