Pepsi ‘Fizzles Out’ Says the National Eating Disorders Association
Newly Announced ‘Skinny Can’ Marketing is Offensive
By: National Eating Disorders Association
Earlier this week, the Fortune 500 company announced the ill-conceived marketing plan to package Diet Pepsi in a “taller, sassier new Skinny Can” in “celebration of beautiful, confident women.”
The new can (which stands just more than six inches in height) will make its official debut at New York’s Fall 2011 Fashion Week later this month – a venue admittedly rife with eating disorders – but it won’t hit stores until March. The can, claims the company, is “the perfect complement to today’s most stylish looks.”
Points out one disgusted, online TheSocietyPages blogger, “Just so we don’t miss the point, the PepsiCo press release refers to the can as ‘attractive’
But, reports CNN, for consumers who prefer the “short and fat” product, the company assures us it will remain on shelves as well.
Lynn Grefe, president and CEO of NEDA, commented, “It is painful that a major fortune 500 company needs to denigrate the majority of women in this country to sell their products. Most women are not skinny, nor should we encourage them to be anything but their own personal healthy size. The focus should be on health. All women – whatever their body type – should be sassy and confident in their individuality and their beauty. Pepsi should be ashamed for declaring that skinny is to be celebrated. The many millions suffering from eating disorders in this country would disagree.
“PepsiCo’s comments are both thoughtless and irresponsible,”
The PepsiCo press release went on to say, “Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week.”
Points out a BNET journalist in response, “…Was it a Freudian slip that the statement uses the word ‘infamous’
The National Eating Disorders Association (NEDA), headquartered in Seattle, Wash., is the leading U.S. non-profit organization supporting individuals and families affected by eating disorders. NEDA serves as a catalyst for prevention, cures and access to quality care. Each year, NEDA helps millions of people across the country find information and appropriate treatment resources through its toll-free, live helpline, its many outreach programs and website. NEDA advocates for advancements in the field and envisions a world without eating disorders.
The 24th annual National Eating Disorders Awareness Week is Feb. 20-26 and NEDA is once again waging war in communities across the country against eating disorders (EDs) and unrealistic “body-perfect”
For more information, visit NationalEatingDisorders.org.
For Treatment Referrals, Visit NationalEatingDisorders.org
Or Contact NEDA’s Live Helpline: 800-931-
Monday – Friday: 8:30 a.m. – 4:30 p.m. (PST)