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W.R. Case & Sons Launches Redesigned Website
WRCase.com takes on a new look with enhanced features and better navigation.
By: Fred Feightner
Tom Arrowsmith, Case President and Chief Executive Officer, says, “Case has always felt it had the most beautiful website in the industry. At the same time we recognized the former site’s layout sometimes compromised our ability to deliver all the information our consumers might be looking for at a given time. This redesign addresses these issues without sacrificing the ‘aura’ behind the brand; the images and stories of our knives that we all share.”
New features include an easy-to-follow content guide at the bottom of the home page, offering users one-click access to particular topics of interest. Specific knives can be found by typing in related keywords into a convenient search box displayed on many of the pages throughout the site.
The hundreds of Case knives now being offered by Case Authorized Dealers are grouped on the website according to type of manufacture:
Consumers will find several self-service and support options available on-line, including an interactive “Frequently Asked Questions” section and a timeline-based slide show which chronicles the various tang stamps used on Case knives throughout the company’s 122 year-old history.
Fred Feightner, Consumer Marketing and Communications Manager, credits Michael Granger, the company’s Web Marketing Coordinator, with implementing the redesign’s look and feel. “Mike’s work in the redesign of W.R. Case’s website not only gives our web visitors a richer experience, it sets a new standard for our industry and lays the foundation for future integration of newer applications and technologies.”
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For more than a century, W.R. Case & Sons Cutlery has been hand-crafting premium knives exclusively in the United States. Case's distinction underscores its well-earned place as a genuine piece of Americana and the country's most popular collectable brand. The company manufactures pocketknives, sporting/hunting knives and collectables which are available at hardware stores, cutlery shops, sporting goods stores and selected retail chains across the country. W.R. Case & Sons Cutlery is based in Bradford, PA and has been part of the Zippo Manufacturing Company since 1993. For more information, visit www.wrcase.com or contact Case at 1-800-523-6350.